TOP 10: CAR BRANDS IN NIGERIA
It is no surprise that this brand is the number one brand. Founded in 1937 by Japanese, Kiichiro Toyoda, the Toyota brand has grown to become the world’s largest automobile manufacturers. Owning subsidiaries like the luxury version of Toyota, Lexus and the hip brand, Scion, Toyota is the most famous and most loved brand in the country with models like the Camry, Corolla, Land Cruiser and so much more. Easy to handle, good on fuel, no wonder everyone wants a Toyota.
Honda is number 2 on the list but it is loved by Nigerians nonetheless. Also founded in Japan, founders Soichiro Honda and Takeo Fujisawa did a good job creating a very cost effective brand. With a variety of models like the Accord, Civic, Pilot and many more, Honda has secured a lasting presence in the Nigerian auto market. With a luxury subsidiary called Acura, Honda will continue to increase revenue with every new or updated model of their cars.
Founded in the heart of South Korea, KIA is one of the fastest rising brands in the car industry. In Nigeria it is one of the cars used the most for official vehicles because of its affordability and fuel conservation. With the introduction of their tiny design named the “Picanto”, the Kia sales have rapidly increased in Nigeria. Kia is under the Hyundai Motor Group.
Hyundai which means “modernity” is known for its swift change in its outside look and style of its automobile designs in recent times. Known as the second brand under the Hyundai Motor Group, It also just like its sister company Kia, is known for being a top car brand used officially in Nigeria.
At one time in this country, possibly every family that could afford two cars, had a Mercedes Benz as the other car. The brand is known for its durability. Founded by Karl Benz and Gottlieb Daimler in 1886, The Mercedes Benz is still one of the highest selling brands in Nigeria. They have built a name of exclusivity in the country and it is still one of the brands every well to do household want to have in their garage.
Founded by Masujiro Hashimoto, Kenjiro Den, Rokuro Aoyama, Meitaro Tekeuchi and Yoshisuke Aikawa in the heart of Japan in the year 1933, Nissan is another fast growing Auto company in the country. With the models like Maxima, Altima, Murano just to name a few, Nigerians have taken a liking to the Japanese automobile brand and are showing it by purchasing the latest models on a yearly basis.
Since the time of the beetle, Volkswagen (VW) is a brand that has been saluted in many ways especially with its durability. The Volkswagen name meaning the “People’s car” is a brand really switched from just giving Nigerians the beetle model to giving the bug (which is the upgraded version of the beetle), passat, bora and many more. The Volkswagen group also has a lot of known brands under its belt which include the luxurious Porsche, Lamborghini, Skoda, Audi, Bentley, Bugatti, Ducati, Scania (truck manufacturer) and more.
Although the abbreviations were once referred to as “Be My Wife” the real full meaning is Bayerische Motoren Werke which means Bavarian Motor Works in English. This is another brand known for its durability in Nigeria. Although owning one is a pocket pincher especially when it needs a part replaced, the BMW is known to not disappoint in safety, speed and that’s just to name a few of its high standard perks. The sleek nature of the brand is one of the things that attracts Nigerians to this brand.
They are the manufacturers that have invaded the country with the latest money on wheels, the Range Rover. Though the brand has been around since 1978, the model Range Rover spiked the brand to this list. The Land Rover Company is owned by the Indian company Tata Motors which in turn forms the Jaguar Land Rover (JLR) group. The Tata models are also a hit with Nigerians but it seems a lot of people lean towards the Range Rover models particularly to make a statement. Land rover is actually the second oldest SUV brand, right after JEEP.
ALL AMERICAN POWER
Now when you see cars on the streets of Nigeria, the all American power shows their own influence. This is why they get their own category. The feature brands in this category are Ford and Chevrolet. These are the most popular American brands in the country. Ford is the fifth highest brand sold in the world and the second in the US. They used to head the JLR group mentioned above before selling it to Tata in 2008. Chevrolet which is called “Chevy” as well is big in the country too. It is a division of the General Motors’ Company and was founded in 1911. The Chevy Avalanche and Aveo are the popular models in the country.