Getting a new business off to a good start- and keeping it alive and thriving –isn’t just about backing it up with funds. It’ll need a lot more to survive: entrepreneurial skill, opportunities and networks, the tools of the trade, and data. Enterprises which have these (plus the finance they need) grow; ventures that lack them tend to hit the rocks after a while, and hardly survive the knock. The unforgiving business climate wrecks ill-equipped startups.
Starta is a business support platform set up to help entrepreneurs start, build and grow successful businesses. Founded by U.K. based startup pirate Dotun Olowoporoku, Starta works to equip SMEs with the basic toolkits they need to survive: training sessions, insightful market data, how-to articles, growth opportunities, and business networks. It achieves this by creating a community of entrepreneurs, data scientists, investors and business development professionals, which small enterprise owners can be part of, and benefit from.
Starta furnishes SMEs and startups with information on business growth through helpful content and online courses. It also exposes them to its network of investors and mentors, connects them to potential customers and partners, and gives them increased visibility in the African business environment.
Startup owners who are members of the Starta community have access to pitch coaching sessions, live investors Q & A, and growth hacking resources. In addition to this, the platform makes market and business data available to individuals and groups intending to invest in high-performing African enterprises. In effect, it assists actors on both ends of the investment chain.