MasterCard has announced its first collaborative relationship with a local Nigerian retailer, Flying Dove Limited – authorized distributors for Sony Corporation and owners and operators of Sony Centers in Nigeria. Through the collaboration, MasterCard will incentivize its cardholders to make use of electronic payment solutions, thus supporting the Central Bank of Nigeria’s (CBN) move towards a cashless economy.
The joint venture between MasterCard and Flying Dove Limited, signals the first cashless initiative of its nature in Nigeria for MasterCard. The collaboration supports MasterCard’s vision to accelerate the move towards more convenient and safer payment methods for consumers, and to then showcase the success of the collaboration to the wider Nigerian business sector.
The details of the campaign are as follows:
SONY shall offer all MasterCard cardholders a 5% discount on SONY products purchased at SONY CENTERS
MasterCard cardholders will be requested to use their cards for payment to gain access to the discount
Promotion Period: September 24th 2012 – November 30th 2012