Pay TV service, StarTimes, that entered the Nigerian market several months ago, with international and local channels, affordable to several households, has bit 1 million subscribers nationally. The service came from partnership between Nigeria and China, with an initial investment of N15 billion. Going strong and ahead in its business, StarTimes has decided to invest another N15 billion ($94 million) in Nigeria.
Speaking on the move, StarTimes COO Joshua Wang, said, “With the new investment plan, it is expected that the volume of investment would have hit N30bn before the end of the year, having already invested over 15 billion naira within two years of operation in Nigeria.” Speaking further on the move, the director of NTA-Star Television Network Ltd, Maxwell Loko, said, “Since the company began operation in Nigeria about two years ago, we have been able to provide unequal services to Nigerians. Our services are not only cheap; we have been able to demonstrate that Nigerians from all walks of life can have access to digital television. At the present, the company has over 700 Nigerians on its pay roll apart from generations of about 800 indirect jobs.”