Yahoo.com is redesigned, optimized for devices, with aim for more users, in a fresh move announced by Yahoo — in a blog post, today. The new design, according to the CEO, Marissa Mayer, is “to be more intuitive and personal, the new Yahoo! experience is all about your interests and preferences. Since streams of information have become the paradigm of choice on the web, we’re introducing a newsfeed with infinite scroll, letting you experience a virtually endless feed of news articles.”
“Whether you are a sports fanatic or entertainment buff, you can easily customize your newsfeed to your interests. And, to make Yahoo! even more social, you can log in with your Yahoo! or Facebook ID to get articles from thousands of news sources as well as those shared by your friends.”
“Because you come to Yahoo! everyday for must-know information, we’ve also introduced newly designed applications. From your local weather forecast to Facebook friends’ birthdays, you’ll always have the information you need. We’ve also refreshed some of what you love most — including our Yahoo! editorial features, and the daily snapshot into popular trending web searches.
The new Yahoo! experience works well on the go — we’ve optimized it for smartphones and tablets. And, thanks to some under-the-hood improvements, Yahoo! is also faster.”
Yahoo.com, in this fresh redesign, is looking to have more users, since there are more people accessing the web with devices globally. The company, is also looking to match competitors, after years of lackluster earnings and management issues.