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Website Review: Online Shopping With

By Frederick Chegwe

jumia homepage is an online shopping website. You can browse and shop for a wide range of products including books, clothing items, electronics, mobile phones and more. The company, which operates in Nigeria, Kenya, Egypt and Morocco, also provides deals and discounts on products from top brands.

How It Works

Browse: Jumia offers thousands of different products, all organized in categories. So you can either browse through select categories, or search for the specific product you want.

Shop: once you find what you’re looking for, simply click on ”Buy now”. A shopping cart will pop up, and you can either continue shopping, or you can check out with your order. The items you have selected will be saved in your Cart until you’re ready to checkout with your order.

Payment options: Jumia offers flexible payment options. You can either pay online with your credit or debit card, transfer cash from your bank account or pay on delivery.  However, you must be a registered member to complete your order.

Registration: It is rather easy to register with Jumia; you will be required to provide your full name, email address, phone number, address, date of birth and other information.

Web Design And Layout

Homepage: the homepage is a bit busy, but it’s easy to navigate through.  On the homepage, you will find

  • Feature listings – products by top brands
  • Product categories – where you can easily browse through different categories, such as fashion by Jumia, super-hot [hot deals], home and living, health and beauty, and much more.
  • Deals – features deals on Jumia.
  • Women Fashion Store – features shoes, dresses, bags, lingerie and even female suits by Jumia.
  • Men Fashion Store – features shirts, shoes, jeans, underwear, traditional and more.
  • Mobile Phones – mostly Smartphones
  • Computing Products and Tablets – features laptops and tablets from top brands like Samsung, HP and Apple.
  • Books – Features professional, motivational, religious books and more
  • Watches and Accessories – male and female wristwatches, brooches, briefcases etc.  

Product listing page: when you click on a product, here’s what you get.

  • Multiple Pictures of the product
  • The Product Price
  • Product description and features
  • Recommendations
  • Product reviews and ratings.

jumia webpage

Have you purchased anything from Share your experience with us. Leave a comment below.

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