Apple, Google and Coca-Cola are the world’s most valuable brands, according to Interbrand, a consulting firm that ranks global brands. It put the brand value of Apple at $98 billion, with 28% change in brand value from the previous year. It also put, Google’s brand value at $93 billion, with 34% change in brand value, then Coca-Cola at $79 billion, with 2% change in brand value.
The report says, “Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans. Apple has set a high bar for aesthetics, simplicity and ease of use that other tech brands have to match, and Apple itself will have to continually exceed.”