Promasidor Nigeria Limited has announced that the stage is now set for university students across the country to begin submitting their entries for the 2014 Onga National Campus Cooking Competition. The objective of the competition is to create a platform which will actively engage and challenge the target audience in the art of cooking.
Mr. Kachi Onubogu, Executive Director, Commercial, made the announcement at a press briefing in Lagos recently, saying that the competition is a major platform used by the brand to engage its target audience.
Represented by Mr. Festus Tettey, Head of Marketing, Mr. Onubogu said arrangements have been concluded by management to receive entries from students for this year’s edition of the competition.
Mr. Tettey stated that the “Onga brand employs a wide range of platforms in engaging our target audience. One of such tested platforms is the Onga National Campus Cooking Competition, which takes place in selected campuses of universities in Nigeria. It is an effective platform for interacting closely with our target group and engaging them in the art of cooking.”
Category Manager, Food Enhancement and Beverage, Mr. Abiodun Ayodeji, disclosed that the competition will run between August and November, 2014.
According to him, the campus activation will hold in 14 campuses spread across different geo-political zones in the country. Activation in each of those campuses, he stated, will be in phases as interested students will submit their entries in dedicated drop boxes placed within their faculties.
He said each entry will consist of an empty pouch of Onga Cubes, five empty wrappers of Onga Cubes and five Onga powder sachets. According to him, aspiring students are expected to drop their entries in the drop boxes that will be placed in their faculties three days before the event for collection of entries.
Mr. Adedeji explained that 10 contestants will be chosen to represent the faculties on each campus through a raffle draw and the best from each campus will represent each participating university at the Grand Finale in Lagos.
The prizes to be won at the campus contest include a deep freezer for the first position, and a gas burner for the second and third.
The Category Manager has announced that all winners from the 14 campuses will converge in Lagos for the Grand Finale to contest for a brand new Kia Rio vehicle.