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CNTV Hip Bosses: Meet Steve Babaeko of X3M Music

You’ve heard of singing sensation, Simi, right?

Yes, the JAMB Question crooner.

Now, meet the man behind the platform that has propelled her career… Steve Babaeko of X3M Music.

Some of you may already know him as the CEO of X3M Ideas, one of Nigeria’s biggest advertising agencies and the brain behind those cool Etisalat ads we can’t help but love. But Steve wears another professional hat as the CEO of X3M Music, a successful record label.

In the debut episode of Hip Bosses with CNTV, he shares with us the highs and lows of working in the music business and what it really takes to leave a mark.

Hip Bosses is the latest in our video channel, CNTV’s rundown of infotainment programmes. Follow us as we meet some of Nigeria’s top music moguls and artistes and learn valuable business insights from them.

You can watch the Steve Babaeko interview here:

And jam to some great music by Simi here:



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Ify Halim is a Writer and media enthusiast based in Lagos. She enjoys writing self-help/inspirational articles with published work in UYD Magazine, Edufrica, Our Stories Inc. and The Keele Concourse. She currently works at, Nigeria’s Information Portal. Follow her on Twitter @MissHalim or visit her online space at

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