As the Christmas season gets closer, most companies are carefully strategizing their corporate gift giving – let’s call it gifting – plans to appreciate their customers. Your company may even be one of them, following through with a strict corporate policy perhaps.
But here is a question.
How many companies genuinely enjoy giving corporate gifts? Really.
It’s rare to find a merry “Santa Clause”-like company today, with the present state of the economy. Thanks to their expense, just thinking about corporate gifts is enough to give any entrepreneur a headache (unless it’s nicely discounted like this one… then, you’re talking!).
Regardless, whether you’re a B2B or B2C enterprise, the same rules apply in the art of the ncessary evil that is corporate gifting.
Read on for stand-out tips that many overlook in the process:
1. Confirm the client’s corporate or personal values: No matter how simple the gift may be, it’s important to take time out to confirm that the recipient won’t deem it as a conflict of interest or even a bribe, wasting your company’s time and financial resources altogether. There’s nothing worse than spending so much, all for nothing.
2. A gift should be useful, not harmful: We don’t mean to “throw shade” to hamper businesses, but some hampers distributed these days are stuffed with nothing but cakes, sweets, alcohol, chocolates, biscuits, “chocolate” biscuits… the list of junk food is endless. Your clients have been nothing but generous to you. Do them a favour by blessing their businesses and pockets, and not threatening their waistlines, with a thoughtful gift.
3. You must be memorable: Your average customer or client probably connects with hundreds of brands on a weekly basis. So what makes you think your business will stand out amongst the rest? Keep your business at the top of the list with not just a perfect gift, but a unique one. Everyone gives out Christmas hampers or the usual cash offerings. Let your corporate gift be one they won’t forget in a hurry.
What other valuable tips do you have to share with fellow entrepreneurs on this topic. Do share them in the comments section below.
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