Mobile phones have become part of our lives; without them, communication in the modern sense would be greatly stifled. And with the increasing capabilities that come with newer phones, users are able to do more with the device than they could just a few years ago. The age of the smartphone has humans practically glued to their mobile devices, as they live more of their lives on the virtual space that is the internet- which their phones give them access to.
Because of the many possibilities mobile phones afford, they’ve made it easier for people on far-flung corners of the earth to communicate with each other –businesses have seized on mobile channels as a new front to reach potential customers. Mobile marketing service providers like iConcepts are making it possible for businesses to target new marketing frontiers and expand into previously untapped markets, by leveraging on mobile technology.
iConcepts is a fully indigenous mobile marketing firm. It began operations in 2004 with the aim of helping companies the opportunity presented by the changes in the way people used their mobile phones and the internet. iConcepts connects businesses with their customers through innovative, mobile-based solutions and enables them to carry out marketing campaigns on the mobile platform.
Several services are offered by iConcepts. On offer from them are solutions that aid the handling of two-way messaging for customer requirements; a billing platform for micropayments (such as in-app purchases and virtual goods); unique code generation for running promotions; integration of mobile with TV and Radio to create a channel for interaction between radio/TV programs and phone users (for media companies); and bespoke services and campaigns tailored to suit the needs of specific businesses.
iConcepts provides a range of content services- mobile newspaper, lifestyle services, music and ring back tones, and location-based services -through SMS, MMS, WAP, voice, video, USSD, and SIM application. It also offers digital strategy, social media marketing and online brand protection services.
Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.