Oluwatoyin Onigbanjo is a journalist, recipe developer, children food blogger, and the Founder of August Secrets Nigeria, a baby and toddler food solutions company. Toyin, who holds a B.A in English and Literature, and Masters in Public and International Affairs, gives a peek into her journey to entrepreneurship in this interview with Joy Ehonwa.
CN: How would you describe your business?
August Secrets Nigeria is a Nigerian online baby and toddler food solutions company. We make homemade cereals for babies 6 months to 5 years. We recently launched our recipe book.
CN: What inspired you to start August Secrets?
I had my son abroad and bought all sorts of premade baby food, but when the baby clocked 6 months, he rejected them all. I tried locally-made, fresh homemade food for him and he took them and grew healthier, so I started sharing my recipes and foods with other mothers.
CN: How did you raise capital for the business?
I used my personal savings.
CN: What’s your unique selling point?
Our recipes and method of operations are creative.
CN: How would you rate the customer satisfaction level?
Our customers love our openness and realness. We are a growing brand, so we try to admit our mistakes.
CN: What’s the most challenging part of being an entrepreneur, for you?
Sleepless nights. There is always something to do. A task to complete.
CN: What role does the internet play in growing your business?
A big role. We sell online.
CN: What have been your greatest achievements in this line of business?
Publishing our own recipe book.
CN: What’s your long-term vision for August Secrets?
We hope to have our own chain of manufacturing outfits that can produce foods to feed African children.
Joy Ehonwa is an editor and a writer who is passionate about relationships and personal development. She runs Pinpoint Creatives, a proofreading, editing, transcription and ghostwriting service.
Email: pinpointcreatives [at] yahoo.com