There is a radiance of hope for Etisalat, beyond clouded waters as it rebrands itself. The mobile network has formally announced its new trade name as 9mobile. There is an offering for ‘a promise of more’.
The network, popularly known as 0809ja’ vows to maintain the affiliation forged with Nigerian subscribers. It concedes to the resilient Nigerian spirit they are known to imbibe. As reported by Premium Times, Etisalat has named its successor’s company as Emerging Markets Telecommunication (EMTS). There is a promise of continuity in delivering excellent service they are aptly renowned for.
This breathes a fresh, creative life to their business imperative in gaining the competitive edge they had. Its approach to cultivating a positive business culture would boost people’s confidence in its ability to do more. In addition to this, the company reiterates its promise to be a brand that pays attention and notes the needs of its subscribers.
It plans to migrate to the new brand over the next few months, in order to make sure that the change of name is effective. The mantra of leadership has fallen on its new CEO’s Boye Olusanya, who was previously the former Deputy Managing Director of Celtel (now Airtel). It’s’ authorized Twitter account publicized the transformation by way of unveiling the brand logo and its colours.