I finally figured out what was wrong!
I took some time off work to do some ‘internal’ brain storming.
Our company turned two and whilst I was feeling grateful that we had being able to serve over 200 business owners and corporate executives, I was feeling dissatisfied at the same time…
Whilst some of our clients had gone on to achieve incredible results and seen multiple revenue growth, some others seemed to have shrunk back. My team told me that some complained that our methods were too demanding and they did not expect so much push.
I was perplexed and begun to consider why on one hand some people were achieving incredible results, some others were not.
I sincerely did not get the answer immediately until I shared a video of an interview of Aliko Dangote in our recent Business success blueprint class. The part of the video that struck me was when the interviewer; Peace Hyde asked him if his approach to everything was to think big and he answered with an emphatic; YES.
As I watched that clip over and over again, I realised the difference between those who were getting results and growing and those who were not; it was really in the size of their dream!
You can’t build a big business with a small dream. What’s the difference I noticed?
Commitment vs Desire
The people who grew did not just want to have successful businesses, they were committed to growing their businesses. They showed their commitment by their willingness to do the work and invest in themselves.
Massive vs small action
A further proof of their commitment was the size of the action and steps they were willing to take. We heard more excuses from the ones who were not making progress than from the ones who did. The more successful ones were willing to make more moves and take more actions.
Solution oriented vs problem focused
We work mainly with Nigerian business owners and executives, and it’s obvious that we have a VUCA (Volatile, uncertain, complex and ambiguous) economy. It is almost justifiable to complain about the recession and why things are not working. However we noticed that the progressive ones who were experiencing growth were more focused on finding solutions, whilst the others were constantly rehashing the economic problems as an excuse for their lack of progress.
Playing big vs playing small
I told a client the other day that life will give you what you settle for. This is not just a motivational statement, it is something I have seen practically working with these two sets of people. The ones who want to reach more people and serve at a higher level end up playing bigger, whilst the ones who say they don’t want too much end up not getting much!
As I made all these findings, I had a meeting with my team and we agreed that we needed to focus more on serving the people who had bigger dreams and were committed to it because they were the ones who were likely going to build big businesses.
My question to you is this; are you trying to build a big business with a small dream? Or what is the real issue? I will like to hear your perspective.
By the way, the business success blueprint class is coming to Abuja next, so if you are an Abuja business owner who wants to play bigger, register to attend the class HERE.