As entrepreneurs explore more ideas on how to grow their businesses, the need to inculcate time-saving and resource management strategies is more important than ever. Social Media is a great tool for small business to connect with customers, publicize their brand, and drive sales, but it can also prove counter-productive especially when there is a lack of time and resources to dedicate to it.
5 strategies small business owners can use to nurture a successful presence on social media:
Commit To Social Media
For you to succeed with social media, you must put it at the forefront of your list of tools for business. Don’t think of social media as just a megaphone for your business, but outline your objectives and think about how social media can help you reach them. What is your definition of success with social media? Is it brand awareness? Is it sales? Or is it somewhere in between? Developing a plan and acquiring the tools that will help you achieve that plan will place you at a vantage point with social media.
Maximize Your Authority
In 2018, the business landscape has become exceedingly competitive and as a result, it has become increasingly difficult for businesses to stand out in the marketplace.
Harnessing the power of a social media platform like LinkedIn, however, places you at leveled ground with other business owners around the world allowing you the opportunity to find, connect and build a relationship with your target market. Showcase your talents and achievements on LinkedIn and if you’re lacking in any skill beneficial to your brand, improve on it. People are always in need of quality content and if you can market your brand as such, you will draw more people to your service.
Remember To Share Who You Are With Your Audience
You might have a huge following on your social media accounts but what matters most is the connections you’ve built with your audience. You can influence people by treating them like your closest mates. Proffer solutions to them. Comment under their comments. A speech on a serious subject should be leavened with some humour. Social media offers you the opportunity to reach out and chat with others so take full advantage of this. People will always remember how you made them feel so show them what you are made of.
The best way to stand out on a social media platform like Facebook that has over a billion users is to think visually. Visuals are the first things that pop up in our news feeds on social networks so it is important that you take a visual approach when marketing your content. When you combine this with your authentic content and perspective, you are bound to stand out in the noisy social media space.
Be Socially Engaging
People are eventually drawn to brands that are always in their faces. The best way you can become more noticeable to your audience is to be engaging. Keeping up with the latest trends, following teams and joining in Twitter discussions surrounding sports, entertainment, fashion and other stimulating topics will make your audience view your brand as an interesting one. Don’t just share content but don’t take yourself too seriously while doing so.