For marketers and online Entrepreneurs who use Facebook to drive their businesses and draw customers, Facebook Analytics helps you grow your business by helping you adapt to the people your business serves. Now that customers use more channels and devices than ever to connect to businesses, you can use Facebook’s productivity-focused analytics tools to discover the insights that matter to your business.
At a recent launch event, Facebook announced their Analytics mobile app, where you can review your most important metrics on the go in a streamlined interface. The Analytics app is available for iOS and Android and will enable businesses conveniently review their key metrics in a mobile interface.
Using the app, businesses can stay on top of growth, engagement, and conversion efforts while on-the-go. Alerts can be set up to receive notifications when notable changes occur.
How can you use the Facebook Analytics app?
- Check the metrics you care about most in a personalized overview tab.
- Create dashboards with the reports you have saved on desktop.
- Browse automated insights relevant to your business.
- Get notifications about anomalies in your data.
Businesses will get access to data on how people engage with their content. However, in line with Facebook’s privacy policies, all user data will be kept private and as such, the insights received by businesses will be aggregated and anonymous and wouldn’t contain individually identifiable information, like emails and phone numbers, in order to make sure the platform works well for both people and businesses.