Knowing the right social media platform for your business can be a tricky situation especially when there are a lot of social media platforms available. While you want to utilize the best functional platforms for your business, you don’t want to muddle things up and lose focus. It’s okay to have a strong presence online, but it is also necessary to know what works for your business and what does not and stay focused building the platforms that best suit your business type.
In order to be on the right path, here are some social media platforms according to their functions and the type of businesses they suit:
Instagram is very good when it comes to displaying your visual content. It is one of the best platforms for B2C businesses that deal with tangible products. One huge factor that should be highly considered when dealing with Instagram is age group. The average active age group on Instagram is between the ages of 18 and 29 years. Instagram would be the go-to platform if you’re dealing with a younger audience and if your content can be displayed visually. However, before you post, ask yourself if the image is attractive, inspiring, relevant to your audience and unique.
Facebook is the largest and most popular social media platform. With over 2.2 billion active users, Facebook ranks second among mobile chat apps worldwide. The platform is suitable for various content types but the key is showing unique content that can stand out among others. Through Facebook, you can identify and reach out to potential customers for a business product or service. It encourages lead generation and its advertising platform can be highly customized to reach specific audience.
Twitter is a valuable social network to reach out to large numbers of people but there is a high level of competition on this platform. The advantage is that it gives you a larger audience to reach. The downside is that Twitter feeds get congested like of cars in a traffic jam. However, Twitter can be very resourceful if used right. Use Twitter to engage in individual conversations rather than just general communication with all your contacts. On surface level, this looks like a hard task to pull off but it is a lot more effective than sending general messages that can easily be ignored.
LinkedIn is the most professional social network for B2B businesses, especially when your goal is to generate leads.
It is a ‘business before pleasure’ social network that allows you connect with other business owners and make use of these connections when necessary. LinkedIn is most suitable for service providers and recruiters because it gives you the opportunity to talk in terms of what your business does and it is not a very visual platform.
Pinterest stands out when it comes to visual platforms. Pinterest is literally a search engine in itself, where customers search for informative articles, fitness tips, healthy recipes or fitness. Like Instagram, Pinterest is a suitable platform for reaching out to customers through images that pique their interest. Pinterest, however, skews heavily towards a female audience so it could be the right platform for you if your content is predominantly for women.