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George Emetuche

Laws of Sales

The 25 Unbreakable Laws of Sales(12): Your Performance Is Your Reality

Some people want it to happen, some wish it would happen, others make it happen.

– Michael Jordan

Top Performance Speaks!

Jamaica’s Usain Bolt stamped authority as the fastest man by becoming the first athlete to win three Olympic 100m titles in his final Olympics at Rio 2016 to replicate his success at Beijing 2008 and London 2012. He also declared himself the greatest sprinter when he won, ‘‘triple-triple’’  – winning gold 100m, 200m and 400m in three successive Olympics held in Beijing, London and Rio. Champions are made. Top performance doesn’t hide. Folks notice the champion because champions don’t hide. Bolt proved to be the best and we all celebrate him.

Similarly, on January 28, 2017, my favourite Tennis Player, Serena Williams beat her sister Venus Williams to win her 7th Australian Open. Serena who ranked No 1 in Women’s Singles, equals Stefanie Graf’s Grand Slam tally of 22 by winning her 7th Wimbledon title in an outstanding final against Angelique Kerber on 9th July, 2016. This is another excellent performance by Serena.

Champions don’t count the number of times they won; they just want to continue the winning strides because people celebrate excellence.

Serena and Bolt have no doubt written their names in gold because of their performances.  People celebrate top performance because your performance is your reality. Your performance stands you out in a crowd.

In Sales, We Record Performance On The Go

Sales job is one of the jobs you can measure performance on the go. High performance is noticed immediately. You are either selling or not. Your results will be evident; either positive or negative. Excuses are not allowed. Salespeople who give excuses for poor performance are regarded as storytellers. Sales profession does not entertain story. Storytellers give excuses and they are regarded as average salespeople who may not get to the peak of their career.

You must do the job and make the difference. You just have to reach or exceed your sales target. Your performance speaks for you. You are identified by your performance. You earn more when you perform more. It is your duty to identify how to be successful in your selling because you are appraised by what you bring to the table.

Don’t Complain. Just Fix It!

Average salespeople have a different opinion. They give excuses in everything. They spend a lot of time complaining about what is available and what is not made available for the job. They complain about the weather, the working tools and the environment. They even complain about the job. Average salespeople complain about everything and give ‘‘beautiful reasons’’ for poor performance. Complaints don’t pay bills! You must do your best with the tools available to you. You are the main factor that will make things work. Everything begins with you. Nothing will work when you fail to work. Quit complaining and get things done; fix the challenges and be celebrated!

Excellent Performance Is A Function Of Positive Attitude

Excellent performance is a function of attitude to work. Your results will likely soar when your commitment to the job is high. Your output will be commendable when you are willing to go the extra mile to increase your input. This sequence follows the Law of Cause and Effect propounded by Aristotle, which states that ‘‘Every effect has a specific cause, every cause or action, has a corresponding effect. ‘’ This Law is applied by successful people all over the world. Successful people go all the way to invest efforts in order to achieve the things they want.

What you give is what you get. The things you put-in are the things you will get in return. The value you invested is the value you will recoup. When you plant yam, you reap yam. You cannot cultivate cassava and harvest coconut. This is the sequence of Law of Cause and Effect. High performance precepts also follow this law.

It is predictable that when you invest adequate energy and resources in a project, you attain expected result. Peak performance in sales sets the salesman apart. A result oriented salesperson usually earns higher than his colleagues. The target of every salesman is high performance. No one changes a team that delivers good result. This is one of the laws of success. The more you perform, the more you are needed. Champions win in the ring. Get inside the ring and win your battles. Take your products to the marketplace and announce your presence. Sell like a Champion. In Sales Profession, your performance is your reality. Fix Stuff!

Please get Books by George O. Emetuche: The 25 Unbreakable Laws of Sales, The Selling Champion, The Art of Selling, The 11 Irrefutable Principles of Success and Everything is Possible, from:

Pharmanews Vendors, Laterna Bookshop, Oko Awo Street, Victoria Island, Unilag Bookshop, Jumia, Vog & Word Bookshop, Osata Supermarket, Opebi, Ikeja, CSS Bookshop, Broad Street, Lagos Island, Victory Drugs, Festac, Terra Kulture Bookshop, Tiamu Salvage Crescent, Victoria Island, Bible Wonderland, Alaka, Surulere, Glendora Bookshop, Ikeja Shopping Mall, CIBN Bookshop, Banker’s House, Adeola Hopewell, Victoria Island, Jed Mega Stores, De Palms, Lekki, Hub Mart Outlets, Jumia, etc.

 

 

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