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Brands We Love: Hegai & Esther

Hegai & Esther might strike you as an interesting name for a beauty brand- unless you follow the industry closely enough. That line of business is something of a paradise for exotic looking nomenclature, ranging from interesting attempts at anglicizing their founders’ names, to wonderfully weird, other-worldly terms. But this one is more than a fine name amongst many; it’s a prominent member of Nigeria’s club of elite cosmetics.

There’s definitely more to this brand than being named after two biblical characters; positive reviews of its makeup kits suggest so. Given that the country’s premium beauty market is probably already filling with competitors from within and beyond its borders, it would take a strong showing from established players and new entrants to carve out the sort of space that Hegai & Esther has managed over time.

Like many companies in Nigeria’s beauty and personal care industry, Hegai & Esther started off with a limited operational scope. Its founder and Managing Director, Gbemisola Adebayo, began her journey into the business of beauty by doing makeovers for fellow students and charging them ₦20 for it. She went on to work with advertising agencies, before joining House of Tara as one of its initial staff in the early 2000s. After gaining useful enterprise building experience with them, she set up her own company.

Since its creation, Hegai & Esther has sped through growth stages to become one of the country’s leading names in cosmetics. Its product range has expanded considerably, and it now offers makeup material and tools for eyes, skin and lips.

hegai and esther 2

www.hegaiandesther.com

A great degree of this growth is attributable to the company’s large network of distributors, spanning locations across Nigeria, the wider West African subregion, as well as the United States and the UK. As a producer of cosmetics for dark African skin, it has gained customers in far-flung corners of the world; its aim of attaining the status of the first choice for makeup products and hygiene tools in Africa is a challenging one, but it’s made up enough ground in a relatively short period to render that dream look more achievable.

But Hegai & Esther does a lot of business online as well, as you would expect. The range of products on offer from it is on display on its website, and you can order them from wherever you are and have them delivered to you. Everything from facial foundations and eye shadow refills to brushes and blending sponges- all the important things for a makeup artist’s kits -can be purchased there.

Among the many boxes ticked by Hegai & Esther is the variety of hues it allows its users to access. If you’re looking for the best sort of foundations for different skin pigmentations, you may find the ‘colour match chat’ on its site useful. It features varying powder colours and a number of skin tones which they’re best applied to.

Another one of Hegai & Esther’s touted qualities is their sale of disposable makeup applications. They’ve taken up the cause of promoting hygienic practice among makeup artists, with programs organized to educate professionals about the risks of mishandling the materials of their trade and the proper ways to interact with and manage them.


Featured image source: www.hegaiandesther.com

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Ikenna Nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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