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Top 100 SMEs

Connect Nigeria’s Top 100 SMEs: Mmabon’ Custom & Retail


Mmabon’ Custom & Retail is clearly a leader in the trendy customized wears business in Nigeria. It is one of the pioneer brands specializing in customizable apparel for women, men and children.

 According to its founder and design director, Elizabeth Idem-Ido, the brand started in 2009 as a mere hobby of designing and printing on T-shirts, but driven by the need to deliver fast and customizable fashion items at the best possible quality.

Mmabon’ commenced full operations in 2013, and has since gone from a one-man business operating from her residence, to a popular custom and retail outfit with online and offline outlets catering for the needs of not just individuals, but families, religious, social and corporate organizations across the country.

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What particularly makes this brand stand out, is the unique, yet wide variety of customizable apparel available, but more importantly allowing clients to be able to make design inputs and co-create fashion items that are a reflection of their very personality and essence. They are revolutionizing the traditional fashion retail using a business model that allows groups of people, families etc. to walk into any Mmabon’ store and make a purchase right away.

All these have earned them the place of the official merchandiser for Africa’s biggest street jamboree, the Calabar Carnival Festival, as well as Connect Nigeria’s Top 100 SMEs.

Mmabon’ Custom and Retail flagship store has remained the only specialty fashion retail store focused on customizable apparel anywhere in Nigeria. While customers in and around Lagos, Nigeria can walk into the store at number 18b Emma Abimbola Cole Street. Lekki Phase 1, those in or near Abuja can visit the Mmabon’ Store at D97 Efab Mall, Area 11, Garki, Abuja. Mmabon will also be extending its services to online users with the launch of its official website in a few days.

Even though Mmabon’ is a leader in its field. It never seizes to find new and better ways to leave customers looking fabulous in personalized outfits. It is indeed set to bring the ultimate fashion customization experience within the reach of everyone, including you.

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Akwaowo Willie

Akwaowo Willie is a social media consultant for several businesses including SMEs and Startups. He is also an entrepreneur and writer with interests in entertainment, media, fashion, among others. He is married, with 2 adorable children.

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