The importance of a long-term content plan cannot be overstated. It helps provide a roadmap for your content, keeps you organised, enables you to proactively curate content, ensures consistency, and ultimately helps you align your content marketing goals with the overall goals of your business.
Here are some ways you can go about creating a long-term content plan for your business
Establish SMART Goals
If you want to make SMART goals, they need to conform to the following agenda: Specific, Measurable, Attainable, Relevant and Timely. This means that a good SMART goal would be tailored towards a specific project or plan you have for your business, set within a realistic time frame, attainable, and relevant to your content marketing startegies. For instance, if you are a motivational coach, your goals can be set for a three month period in which you plan to:
Complete 75% of the enrollment for a workshop you are organising
Increase your website’s visits by at least 20%
Successfully complete a digital marketing campaign and establish a promotion plan
Have A Theme
The kind of theme you create would determine what kind of content you put out for your audience. You can have a theme for the month or for a period of more than one month depending on what you want for your business. For example, a career coach’s theme for the months of January, February, and March could read as follows: The career woman’s guide to balancing parenting and work.
Prepare Your Keywords And Blog Post Topics
Blogging is one of the most effective ways to attract more traffic to your site and create more brand awareness. To do it right, you need to prepare your blog topics for the month or as you choose and ensure that they align with your theme.
Choose A Marketing Campaign Wisely
A good marketing campaign should be relevant to your overall theme and bring value to your buyer persona https://connectnigeria.com/articles/2018/10/social-media-marketing-tips-buyer-personas-and-what-they-mean-for-your-business/. For instance, if your marketing campaign is an eBook, your eBook could directly correlate with your blog posts. In this way, you can market your eBook as a mash-up of all your blog posts without having to spend time and resources in creating new content.
Your email communication with your prospects can center on weekly advice and emails promotion of each the month’s initiatives such as webinars, conferences or workshops. Again, your emails should be relevant to your theme and resonate with the audience you are trying to target.
Social Media Communication
In the same manner as email communication, social media channels should focus on promoting the month’s initiatives whether it is webinars, conferences or workshops.
Leave Room For New Initiatives
There is always a new opportunity, idea or test you may want to perform. In this case, you should create an “other” column. An “other” in this context, means a special column you put aside for any of developments or idea that may come up in the process of your content marketing. An example of such developments could be republishing your blog content on LinkedIn.