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Five Ways the Connect Nigeria Business Fair Will Benefit Your Business

If you’re a business owner and you’ve been hunting for the perfect opportunity to put your business in the spotlight, you’ll find what you’re looking for at the Connect Nigeria Business Fair.

In the years since its inception in 2011, the business fair has hosted thousands of attendees and business owners and helped numerous entrepreneurs increase their sales and exposure. And there’s also been a lot of business knowledge revealed on its stages, with experts, industry-leading executives, and policymakers sharing the latest and best rules and tips for success in Nigeria’s peculiar commercial environment.

In effect, you’ll be taking your brand to thousands of persons, hearing great advice from people who have made a mark in their own spaces, and connecting with new growth opportunities, all in one place. It’ll be at the Tafawa Balewa Square, Lagos Island, on April 26 and 27.

Here’s a breakdown of these potential wins, plus other gains to be made at the business fair- just in case you’re wondering what they could really mean for your business.

1. Make Sales

With well over 7,000 people in attendance, the business fair sets things up pretty nicely for a good deal of product purchases to be made. Participants won’t simply be at the booths to have a look at what’s on display. If past events are anything to go by, they’ll be watching out for opportunities to make great buys too.

This is great news if you’re a business owner with a stand at the fair.

2. Learn New Strategies for Growing Your Business

At the conference sessions, some of Nigeria’s most celebrated entrepreneurs and business leaders will be sharing their experience with scaling their own companies with the audience. They’ll also be discussing ways to apply the latest and best technologies for enterprise growth. 

In the past, we’ve had such speakers as Angel Fadahunsi, Head of Federal Engagement and Tax Enlightenment Team at the FIRS; Ayotunde Coker, CEO, Rack Center; Mark Essien, CEO, Hotels.ng; Oluyomi Ojo, CEO, Printivo; and Okechukwu Ofili, CEO, Okadabooks. This year, we’ve kept with the quality of the speakers lined up for the event.

There are even more insights to be learned at the Breakfast Masterclass, which will cover some of the best approaches to business development you can apply to your own venture.  

3. Expand Your Business Network

How about getting new partners, landing valuable leads and linking up with bigger brands? You can get this at the business fair as well.

Because the event is basically about enterprise, it’ll have a bigger concentration of business-minded persons than you’ll get on a regular day or location. It’s going to be a big convergence of startup founders, corporate executives, policy makers, and people at the summit of Nigeria’s industrial setup.

At the fair, your next connection may be one random encounter away; or it could be someone who comes into your booth. It could also happen at the Allianz Connect Lounge; this space is specially designed for high-level networking. One-on-one matchmaking will be organized as well, for those who would like to link up with other businesspeople.

If you’re wondering how you’ll start off a productive relationship with the potential leads or business partners at the fair, here’s a good guide to kicking things off.  

4. Greater Brand Exposure

Of course, having your brand showcased in front of thousands of people over two days will be great. That’s what the Connect Nigeria Business Fair guarantees you.  Besides the sales you’ll make, there will be extra leads to be picked up, who could convert to paying clients.

 But there’s more. If you sign up as an exhibitor at the fair, you’ll have your brand promoted on Connect Nigeria’s online and social media platforms, before, during and after the event. This means it’ll be seen by several thousand more people who view these pages every day.

5. Snap Up Investor Funding

Do you seek funding for your venture?  There’s a good chance you’ll get it at the business fair, just like Ajibola Odukoya, CEO of e-commerce store GidiCartel, which secured a $1 million investment at the event in 2017.

Here’s a testimonial from vendors at the 2018 edition of the Connect Nigeria Business Fair.

For inquiries, call 0700 800 5000, or send an email to bizfair[@]connectnigeria.com.

If you would like to register as an exhibitor at the Connect Nigeria Business Fair, click here.

Featured image source: Connect Nigeria

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Ikenna Nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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