The National Basketball Association and video sharing giant, Youtube, on Wednesday 20th March, launched the first NBA Youtube channel dedicated to fans in sub-Saharan Africa.
The partnership will provide fans across the continent with the opportunity to view two live games per week in primetime for the rest of the 2018/19 season, including the Playoffs, Conference Finals and the Finals. The NBA Africa Youtube Channel will also focus on the impact of African players in the global league.
As a means of challenging and empowering youths across the continent, the channel is expected to air the NBA’s iconic history of advancing basketball across all levels.
On Sunday, 24th March 2019, fans across Africa will get to watch the first two live-game broadcasts on the new NBA Africa YouTube channel, featuring the Charlotte Hornets against Boston Celtics. After which New York Knicks will host L.A. Clippers.
Fans can also expect to see a customized weekly magazine show and NBA documentaries featuring current and former African players and other original content from Africa-based Youtube creators.
NBA Vice President and Managing Director for Africa, Amadou Gallo Fall, said the channel was created to allow fans across the continent access NBA league games, live from their devices.
“As we enter the home stretch of the NBA season and teams fight for playoff positioning, we look forward to bringing the excitement of the NBA to more fans in sub-Saharan Africa while celebrating the NBA’s rich history and bright future in Africa.”
Speaking on this partnership, the Manager of YouTube Partnerships in Africa, Dayo Olopade, said the American video sharing platform was happy to bring NBA games and its robust live commentary to Africans.
Featured image source: NBA