Yetunde Onilenla is a beauty consultant and the founder of Beauty by Oniels, an outfit for makeup and gele artistry, training and consulting. An indigene of Lagos State, Onilenla founded Beauty by Oniels in 2016.
“We prioritize our clients’ skin, pampering the skin [often] without them even asking.”Yetunde Onilenla
Beyond a concern for cosmetic beauty, Beauty by Oniels focuses on the health of the skin, using naturally made indigenous products from plants grown in Nigeria. These products protect the skin from environmental radicals. The brand also uses Made-in-Nigeria makeup products to encourage clients to buy the same.
Beauty by Oniels focuses on delivering premium customer experience, where the focus is on quality rather than on quantity alone, meaning that customers always come back.
In five years, Onilenla sees Beauty by Oniels catering to the makeup and beauty needs of women in the whole of West Africa, with their branded products being sold and distributed worldwide.
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Featured image source: Beauty by Oniels