Nigeria can boast of a robust availability of talented tailors and fashion designers. And while many brands keep this tradition flown at full mast within the country, a good number have enjoyed international recognition. The tailoring skill is largely becoming a coin of the realm; there is a successive increase in the number of graduates from fashion schools, Instagram fashion businesses, and entries for fashion shows.
But while this is so, there still remains a dearth in the availability of home-based designers for children’s wears. In keeping with Children’s Day, we celebrate some of the few Nigerian designers who have taken bold steps in threading this less charted course.
Ruff ‘n’ Tumble
In 1996, Adenike Ogunlesi began making clothes for her kids. Someone heard about it and made orders for her own kids. It only became a matter of time for what started out as a simple solution to grow into an expanding enterprise. Today, Ruff ‘n’ Tumble is Nigeria’s premier made in Nigeria kids fashion brand and has over a dozen shops across the country.
Ari and Zee Kids’ Clothing
Olatoun Jalaoso has founded a brand which designs kids’ clothes that are best described as comfy, casual and chic. A and Z prides itself in colourful Ankara kids’ clothing for boys and girls up to age 12. Their in-store shops are located at The Loft Box, 2 Alexander Ikoyi and Suite 105, Ruby Center, Plot 762 Aminu Kano Crescent, Wuse 2, Abuja.
We know how kids love animated colours, patterns and shapes. Anko Designs keys into the vibrancy of the Ankara fabric to create bright and beautiful ready-to-wear children’s clothes.
Ray and Roy
Anwuri Ichoku is a medical doctor and mother of two whose passion for fashion, kids and business has gotten the better of. She is the founder of Ray and Roy, a kids’ clothing brand which makes dresses for girls and also pairs for mums and their daughters.
Aem and Bow
Aem and Bow makes accessories and clothing for babies. These include shorts, skirts, hairbands, bowties, rompers and pinafores made from Ankara and adire fabric. They also print witty puns on baby onesies.
Tulles and Wools
Since twinning, ball dresses and tutu skirts come once in a lifetime, give your daughter a memorable childhood by indulging this trend. Tulles and Wools also makes accessories such as crocheted suspenders and ties.
Ms. Izella Kids Couture
If you’re fond of girls donned in ball dresses, there’s no need importing foreign brands with Ms. Izella in Nigeria. What’s more, she twins mum and daughter(s) in pairing outfits too. The brand is based in Abuja and also delivers nationwide.