Twitter is where everything trendy happens. With about 330 million active users, Twitter is one of the best platforms to grow a business and improve brand visibility. Through paid ads, trending topics, and promoted profiles amongst others, one can leverage Twitter to grow a business and improve brand visibility. However, Twitter is also quite distinct from other social media platforms due to the fact that it is not exactly a network – you can follow people without them following you back – but more of a media platform. As a result, it might seem complicated for a beginner.
If you are a newbie on Twitter with the intent of building your business, you will find these tips below helpful
Connect With Others In Your Niche
Of all social media channels, Twitter is easily the one on which news travels at a rapid rate. It’s “retweet” feature only makes it easier to share news and ideas across the platform. This means Twitter is one of the best platforms for finding like-minded individuals – people in your niche. Just by typing in hashtags of words that are connected to your industry, you can find various people in your niche with great content and connect with them. When you find such people, it is important to engage with them simply by joining in their conversations, retweeting their content and liking their comments. You should also study what makes them successful – don’t copy them – and incorporate their methods in creating your own unique content. Through consistent engagement, you succeed in attracting the right audience and increasing the reach of your content.
Twitter Lists is another handy tool on the platform that lets you organise the people you follow based on your relationship with them. You should only create lists once you have been able to ascertain those who you engage actively with and what they mean to you. However, it is not compulsory that you add only people that you are following to your list. What is most important is to add people to your lists based on the value they provide and what you can offer them in return. When you have a list containing all the handles of those you’ve made connections with on Twitter, it makes it easier for you to maintain your relationships with them and keep in touch.
At the left-hand side of every Twitter account homepage is trending topics. These trending topics can always be narrowed down from international to local trends happening around you. Engaging with these trends is a great way to boost your brand visibility and gain followers. Once you engage in conversations happening around these trending topics, your brand will show up in the feeds where these trending topics are been talked about. However, it is important to note that you shouldn’t just jump on every trending topic that you come across but focus on the ones that are related to your niche.
Reach Out To Influencers
Influencers play a major role in boosting the awareness of a brand on social media. They’ve become a very trendy aspect of social media in recent times and they don’t seem to be going anywhere anytime soon. As a new business owner just starting out on Twitter, it is necessary that you reach out to influencers in your industry – both micro and macro-influencers – who you can learn from and also engage with. Engaging with influencers is a great way to expand your brand visibility. Learn more about influencers from here and here.
The great thing about knowing what to tweet about on Twitter is that you can easily gain inspiration from those in your niche who you follow and engage with on Twitter. Nevertheless, it is still necessary to be clear on the goals you are trying to achieve with your business and tailor your content creation accordingly. Another way to get inspiration is by keeping up with publications, influencers, and authority figures that have a strong voice in your industry. You can also make use of features like pictures, gifs, and Twitter’s native video to diversify your content.