Blogging is one of several content marketing strategies that businesses all over the world use to attract potential customers.
The blogging strategy basically boils down to this: companies publish articles, videos or infographics about things their typical customers are interested in. The potential customer gets their information from these blogs, and also comes to know about the company in the process.
When a business’s blog is part of a wider strategy for drawing in clients, a business can use its blog posts to reach out to new prospects. It can do this by inviting them to sign up for periodic email updates. It can also use a Call to Action (CTA) within or at the end of its posts that request the reader to inspect or buy its products or services.
Besides answering people’s questions about products and services, blog posts could also provide periodic updates on the company’s activities. Constantly updated blogs are taken as a sign that a company is ‘up and doing’.
If your business already has a website, you should consider adding a blog section to it. If it already has a blog, ensure that it has fresh content added to it on a regular basis.
Benefits of Having a Blog for Your Business
Here’s what you stand to gain from running a blog.
•It could help your website rank higher in search engine results. With more viewable material on it, there’s a greater chance that it’ll be visited more often.
•Your posts could elevate you to expert status in the eyes of potential customers.
•It’ll give your brand greater exposure.
•You’ll have more content to share on social media and other channels.
•An interactive blog also lets you maintain a good relationship with your target audience.
Read our article How to Start a Blog to learn more about blogging.
How to Attract More Customers via Blogging
1. Answer Your Potential Customer’s Pressing Questions
If your blog posts consistently answer your target audience’s questions related to your industry or line of business, they’ll take your brand as an authority they can trust. This can, in turn, stir their interest in the products and services you offer.
2. Strengthen Your Blog’s SEO
Ensure that your website and blog has relatively fast loading speeds. Also, make sure your posts contain keywords that match the queries people type into their search engines when they are looking for the kind of answers provided by your blog posts.
There are more tips in this article, 5 Tips to Write an SEO Friendly Blog Post for Nigerians.
3. Make Your Blogging Part of a Sales Funnel
Your blog could be an online gateway to your business for your potential customers. What they encounter beyond it will determine whether they do become paying customers down the line or not. Such things as email marketing, FAQs and case studies can also help lead your would-be buyer down the sales funnel to becoming a paying client.
Find out how to build a sales funnel in our article, Create a Sales Funnel that Draws Customers In.
4. Track Traffic With Analytics Tools
Use analytics tools like Google Analytics to track traffic to your blog. Find out what posts are getting clicked and viewed, and use the insights you gather to refine your content strategy.
Featured image source: Eternal Allegiance