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Free Marketing Courses for Small Business Owners

If you own a business and would like to become a pro at marketing your products and services, you’ll want to read this. We’ve compiled a list of online sources for marketing courses you can access free of charge. These courses are offered by some of the world’s best experts at the topic, so you can be sure you’re getting quality advice when you sign up with them.

In case you’d like to learn the rudiments of building a business from scratch or managing it to maturity, you can have a look at our article, 11 Free Online Business Courses for Nigerian Entrepreneurs.

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Here’s our list of marketing courses you can take on right now.

1. Social Media Quickstarter

There aren’t many introductory level courses for social media marketing that are as simple and straightforward as Constant Contact’s Social Media Quickstarter. This rich pack of modules covers marketing on marketing for Facebook, Twitter, Linkedin, Pinterest, Instagram, Youtube, and Snapchat.

You can access this program from the Constant Contact blog page, and select any one of the social media platforms you’d like to master, to get started.

2. Hubspot Inbound Marketing

Thoroughbred digital marketers will be familiar with Hubspot’s array of courses for enterprise marketing. But even if you’re not a marketer, you can still learn smart ways of drawing customers to your brand with Hubspot’s Inbound Certification course. It’ll help you understand a prospects’ journey to becoming your regular customer, and show you how to lead more people through that path to your doorstep.

3. Cousera’s Marketing Courses

There are a lot of free marketing and business growth courses available on the Coursera website, offered by some of the world’s best universities and business schools. You may get modules ranging from marketing and brand management to digital communications strategies. Many are available on a periodic basis, so you may need to check for their availability at the moment. But you should find a good number running even now.

4. EDX’s Marketing Courses

EDX is one of the world’s most visited open courseware websites. And there’s a reason for this.

You’ll find a perennial supply of business courses on the platform, both free and paid. Some of the materials on the platform cover marketing analytics and price-setting strategies, social media marketing, and ways to identify ideal customers for one’s products and services.

5. MIT Open Course Ware

How about learning the ropes with marketing from the prestigious MIT? This site lets you have this for free!

Find our comprehensive listings of businesses in Nigeria here

They have downloadable course materials covering marketing management and other topics related to entrepreneurship; some of them have been used by this institution’s professors, so you can be sure they are top quality content.

6. Alison’s Marketing Courses

You’ll have to register with this platform to access its range of courses (as you may need to do with some of the others here). But it’s free to use, and you’ll get access to its courses once you’ve signed up. The modules here cover service marketing, public relations for business, and competitor analysis.

Final Words

You can visit the websites of these courses and platforms to find material that speaks to your specific needs. And if there are other sources for quality free marketing courses on the web, feel free to drop them in the comments as well.

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If you would like to become a pro at marketing your products and services, we’ve compiled a list of online sources for marketing courses you can access free of charge.

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Ikenna Nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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