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Social Media Marketing Tip: 5 Ways You Can Utilise LinkedIn Groups To Promote Your Business

LinkedIn Groups offer businesses the opportunity to grow in a professional setting. From connecting with like-minded individuals to sharing, raising conversations relevant to your industry, to showcasing your skills, there is just so much you can do on Linked Groups if you utilise them the right way.

In this post, I’ll show you some ways in which you can leverage LinkedIn Groups to build an industry network that will benefit your business in the long run.


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Get familiar with the content 

Like many other social media channels, the most effective way to promote your brand on LinkedIn Groups is to familiarise yourself with the kind of content and conversations being raised. Take note of the content people want to see and this will raise your chances of actually being able to connect with other like-minded individuals like yourself. While you may be eager to start building your network, your utmost goal should be to promote content that will help you connect and build those relationships you seek.

Sell yourself 

Once you have familiarised yourself with the kind of content people want to see, you should start showcasing the expertise you have in your field. This is where you actively participate in relevant conversations about your industry and contribute to these conversations by answering questions or raising important questions of your own. Asides from promoting content, you should also be aiming to increase engagement by raising conversations that count. And LinkedIn is one of the best platforms where you can do that effectively. 


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Post engaging articles 

Blogging is one of the most strategic ways to boost engagement on LinkedIn. With highly engaging posts relevant to your industry, you easily capture your audience and convey your ideas more effectively. Even if you do not own a blog, you can always engage with group members by sharing posts and articles you come across. As you share, remember to also engage your audience by raising conversations about these posts. 

Make that connection

Since the ultimate goal is to build your contact list and industry connections, it is important to ensure that you lay the groundwork before you hit that “connect” button. This means familiarising yourself and interacting with the person you want to connect with. Once you’ve established a relationship with them, you can then send them an invite to connect on LinkedIn. Hint them on your purpose for connecting with them and remind them of your previous conversations in the group. 

Extend the relationship

Once you’ve connected with these people, you can strengthen your relationship with them by finding their other social media channels and connecting with them. This is a great way to strengthen the relationships because it shows you are willing to go the extra mile to extend the relationship you have with these people. 

Featured Image Source: Independent Newspapers


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Samuel Okoruwa

My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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