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2019 CN’s Top 100 Emerging SMEs: Riltouche and Sparkles Limited

Based in Lagos, Riltouche and Sparkles Limited is a privately owned company that offers environmentally sustainable interior detailing services to luxury and medium-ranged car owners. Their services are adapted to the unique cleaning requirement of each vehicle at a customer-friendly cost.

Riltouche and Sparkles Limited utilizes eco-friendly agents and processes in their cleaning routine. This involves waterless automobile washing. Apart from the fact that water-free washing prevents the pollution of the environment with soap and water, it is also a safer method for cleaning car engines which could otherwise be damaged by frequent contact with water.


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The company is motivated by a vision to become Africa’s biggest eco-friendly cleaning agency. They aim to achieve this by setting up mobile responsive units that provide waterless car washing services across the continent.

Riltouche and Sparkles Limited was established by Jesse and Genesis Onomiwo. Jesse Onomiwo holds a degree in Computer Science from the University of Lagos and has credentials in Customer Relationship Management from EC-Council University in Massachusetts, USA. In addition to his certifications, Jesse Onomiwo possesses more than 7 years of practice in digital marketing.

The idea that eventually birthed Riltouche and Sparkles was conceived when Jesse who was 16 at the time, along with his co-pioneer ran a modest car cleaning service for workers who were too busy to clean their vehicles themselves.

During his Digital Marketing days, Jesse Onomiwo worked with major brands such as PZ Cussons, Tecno, Pepsi, FCMB, Vitafoam, and Tecno. He has applied his knowledge of digital strategy to grow Autosparkle, a brand under Riltouche and Sparkles Limited into prominence in the automobile detailing industry.

Co-founder Genesis Onomiwo attended the Federal University of Technology, Akure where he earned certification in Architecture. He was trained in Integrated Brand Experience at Orange Academy and Advanced Integrated Concepting from Miami Ad School. He is also a member of the Udemy Instructor Club and Nigerian Institute of Management.

Riltouche and Sparkles operations are mainly mobile and based on appointment bookings at the home or office of clients. Its mobility is enabled by a combination of structure, well trained and equipped staff, and exceptional administrative supervision.


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Car care services rendered by Riltouche and Sparkles Limited include interior detailing such as floor vacuuming, dashboard treatment and upholstery seat conditioning, body shining such as spray wash and waxing, tyre cleaning, and polishing and waterless engine detailing.

The company’s scope of operation primarily centers around the Ikoyi, Victoria Island, Lekki, and Banana Island districts of Lagos State. Nonetheless, as a result of the strength of their online presence and quality of service, its clientele has grown to include other parts of Lagos and its environs.

Over time, Riltouche and Sparkles have retained the trust of their clientele through the commitment of their management and staff to a high quality of service and customer satisfaction. By upholding these principles it has also gradually grown its patronage.

The company has maintained a size that enables customers to get individual attention from top management. Its target for the future is to broaden its reach and operations and grow its capacity to deliver quality services to customers in Nigeria.

Email: hello@myautosparkle.com


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Ikenna Nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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