Now, more than ever, businesses want the extra advantage that makes them stand out from everyone else in their industry. Individuals want this too– if you cut a sharp, consistently good professional image, you stand a better chance of climbing up your career ladder.
It’s why there’s a lot of enthusiasm around branding in today’s world. And it’s the reason that seasoned branding professionals like Uju Obuekwe are in such high demand.
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For over a decade, Mrs. Obuekwe has put her expertise at work, helping some of Nigeria’s well-known companies transform their public image and raise the quality of their communications with the audiences they target. She’s doing this through Platform Branding Company, a top-drawer branding agency she co-founded in 2009.
But there’s more. We’ll be sharing 5 things you probably didn’t know about Mrs. Obuekwe: her work, achievements, and some of the knowledge she’s gathered from working with businesses and clients in several industries.
Here are some interesting facts about her.
1. Experienced lawyer and business expert
Uju Obuekwe is a graduate of Law and has a Certificate in Corporate Innovation from the Stanford School of Business LEAD Program. She is also an alumnus of Pan Atlantic University’s Enterprise Development Center, and the African Women Entrepreneurship Cooperative (she was part of its inaugural cohort).
2. Top branding strategist
Mrs. Obuekwe is currently the Chief Strategy Officer at Platform Branding. In this capacity, she has helped numerous individuals and companies in the petroleum, banking, construction, fashion, and beverage industries to create and revamp their brands. Her work in this area has won her several awards, including a WEF (Women Economic Forum) Woman of Excellence Award in India, in 2019.
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3. Member of several prominent organizations
Thanks to her vast knowledge and experience, she serves as a mentor at the Tony Elumelu Foundation. There, she mentors early-stage and established entrepreneurs, showing them how to build sustainable businesses and strong brands. She has also been appointed to the advisory board of FLLO Biz Support, an organization that provides financial and advisory services to women-owned SMEs.
4. Sought-after speaker on major conferences and workshops
Mrs. Obuekwe’s expertise has made her a widely sought-after speaker at business conferences and workshops. She has spoken at events organized by the Department of Petroleum Resources, Google Digital Skills Training, Women Economic Forum, the Nigerian Bar Association, and at the Connect Nigeria Business Fair.
5. Written insightful books about branding
Her books share unique knowledge about branding and help readers understand how they can build outstanding brands. These books include Branding to Win (How Ageless Principles Build Timeless Brands) and After the Break (A Returning Woman’s Guide to Work).
Uju Obuekwe has just published a new book: The Essential Guide to Personal Branding. It’s a primer in personal branding that shows its readers how to become an outstanding brand. It addresses the big questions around fashioning a world-beater self-image: the process, purpose, strategies, and outcomes.
If you’re looking to build your personal brand, you can get The Essential Guide to Personal Branding here.
Got a suggestion? Contact us: editor at connectnigeria dot com