In 2020, it is not hard to see that video contents have dominated every social media platform and channel. Video-sharing platforms like TikTok are a testament to how engaging and addicting video contents can be.
Not only that, but studies have also shown that around 78% of people watch online videos every week, while 55% of people watch online videos every day. This goes to show how powerful videos can be for your content marketing.
Here are some ideas for your video marketing to help you drive more engagement for your social media campaigns.
Demo videos demonstrate how your product works. This could mean giving your viewers a detailed look into your software and how it functions or unboxing the physical product and highlighting its special features.
“The Big Announcement” Videos
People always get curious about big announcements. You can use this to your advantage by including big announcements in your video marketing campaigns.
Instead of making the announcement on Twitter about that business deal, why not post a short video about it and share it across social media?
This works because it allows you to easily build hype around your brand in a genuine and credible way.
Create A Parody Of A Popular Trend
There is no better way to promote your brand than jumping on a trending movie clip, song, challenge, or something funny on social media. You can use this opportunity to showcase your creativity by putting a clever spin on that trend.
Act fast when the trend is still in vogue and don’t let it fade away before posting a video. You don’t want to risk your brand coming off as a boring or unstimulating one.
Do you want to build trust and authority with your target audience? Get experts or thought leaders in your industry to sit down for an interview with you on topics you know are relevant to your audience. And post videos of these interviews on your social media page.
These types of videos help your audience better understand how your product or service can benefit them. A good way to do an explainer video is to show a fictional journey of your company’s buyer persona. This video can show the person struggling with a problem but overcoming these issues by using your business solution.
Host a Q & A Session
This is a great opportunity to answer those recurring questions you get about your product or service through emails or in the comment section. You can start live streaming sessions in which you answer such questions for your viewers. This will engage curious visitors on your page and potentially turn them into customers.