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Social Media Marketing Tips: 5 Mistakes You Are Probably Making With Instagram Stories


There’s no reason you shouldn’t be using Instagram Stories for your business. Compared to Instagram posts, Stories are engaging and interactive and they make it easier to connect with your audience.

However, you must use this marketing tool the right for it to be effective. Here are 5 common mistakes to avoid when using Instagram Stories.

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Branding Is Inconsistent

Audiences can always tell when a business is not being consistent with their branding on social media.

If your target market is more advanced in age and formal, and you communicate with them in a casual manner, people are not going to resonate with your brand.

This is more likely to happen when you have multiple people running your social media accounts, so try to get someone who can maintain the same voice across different platforms.

Not Being Strategic With Your Links 

Instagram provides you with a variety of interactive media that you can use to optimise your Stories. This could include stickers, polls, clickable hashtags, or location stamps. Failing to place these assets on strategic places on your screen where people can see them will result in them being ignored.

Avoid putting clickable links at the bottom of your story, as well as the top left and right corners. Instead, keep things in the middle space.

Not Using Diverse Media

With the various options for content curation that Instagram Stories provides you, there’s no excuse for using the same medium over and over again.

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Try to spice things up, add variety, and make your content interesting. You can upload videos. You can use pictures. You can go live. If your content is monotonous, your audience will leave faster than they came.

Using Too Much Text

This is another mistake that can make your Instagram Stories boring and look clumsy. While it okay to use some text, you shouldn’t overload your page with a lot of it.

This will only make your audience unimpressed with your page. Remember, when it comes to using text, brevity is key.

Not keeping Up With Updates

Being aware of the latest updates and features on Instagram will not only make your audience take you seriously, but will also make you stand out from your competitors.

Instagram is always releasing new features that can make your Instagram stories more interesting and catchy. From stickers to surveys and songs, there’s a wide variety to choose from.


Instagram Stories is a handy feature by Instagram that drives engagement when used properly. Now that you know mistakes you should avoid when using this feature, remember that success on Instagram all boils down to being creative and interesting.

Featured Image Source: Tech Crunch

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Samuel Okoruwa

My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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