The ordeal of spending lengthy periods, racking one’s brain and thinking of what to write or post about is something most content creators are familiar with. It’s even worse when one has to meet deadlines or reach set targets.
However, this doesn’t have to be the case. If you’re a content creator who faces this challenge then you may wonder how you can come up with topics to create better content.
Thanks to digitalisation, monitoring customer behaviour is now easier than ever. Comments and conversations on blog articles and Instagram posts provide insights into the gaps that need to be filled. Polls on Instagram and Twitter are also great for determining customer pain points.
Try to always monitor conversations on online platforms for your business and those of your competitors. Observe their pain points and see where you can come in by providing value through great content.
Look out for Trends
These days, it’s not hard to come by trends. A simple search through the trending sections of big publications helps you to see what’s trending at a glance. It is even better if the publication you’re searching through serves a similar audience as yours. You can also use Buzzsumo or Google Trends to keep abreast of the latest events in the news, which you can then write about to create buzz for your brand.
Pinterest is the go-to platform for people looking for a free flow of content ideas. All you have to do is type keywords into the Pinterest search engine bar and pins containing various related ideas for content will show up. Pinterest also enables you to save these pins and organise them efficiently.