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50 Marketing Quotes To Drive Your Business Forward


Just like the other elements of business management, marketing can be quite intimidating. From social media marketing to content marketing, there are several areas to focus on.

Thankfully, a good number of industry experts who know a thing or two about marketing have, over the years, provided insights on the various forms of marketing.

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Whether you run a small business or marketing agency, these 50 quotes will help you gain clarity and guide the way you approach marketing.

Marketing Quotes On What Your Audience Want

  1. “Give them quality. That is the best kind of advertising.” –Milton Hershey, entrepreneur
  2. “You can never go wrong by investing in communities and the human beings within them.” –Pam Moore, CEO of Marketing Nutz
  3. “Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” –Bryan Eisenberg, speaker and online marketing pioneer
  4. “People don’t buy what you do, they buy why you do it.” – Simon Sinek, author and marketing consultant.
  5. “Strong customer relationships drive sales, sustainability, and growth.” –Tom Cates, chairman and founder of The Brookeside Group
  6. “When people feel insecure about something, they look around for validation. Show them that other people trust you.” –Francisco Rosales, social media marketing coach
  7. “Advertising brings in customers, but word-of-mouth brings in the best customers.” –Jonah Berger, author & marketing professor
  8. “Conversation with customers will increase sales, even if the product or service is never mentioned.” – George Farris, founder of Farris Marketing
  9. “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” –Brian Halligan, founder & CEO of HubSpot

Social Media Marketing Quotes

  1. “Social media is about sociology and psychology more than technology.” – Brian Solis.
  2. “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner
  3. Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart
  4. “Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. ” – Amy Jo Martin
  5. “Social media creates communities, not markets.” –Don Schultz
  6. “Content is fire. Social media is gasoline.” –Jay Baer
  7. “It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” – Amy Jo Martin
  8. “You don’t need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.” —Ray Allen, former American professional basketball player
  9. “The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” — Kami Huyse, PR & social media strategist, entrepreneur, CEO Zoetica Media
  10. “Social media allows big companies to act small again” — Jay Baer, keynote speaker, emcee, author, and entrepreneur
  11. “Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” —Bonnie Sainsbury, Founder and CEO of Social Media Smarter
  12. “Pushing a company agenda on social media is like throwing water balloons at a porcupine.” — Erik Qualman, author, and motivational Speaker
  13. “Social media is about sociology and psychology more than technology.”— Brian Solis, digital analyst, author, keynote speaker
  14. “Content is fire. Social media is gasoline.” — Jay Baer, keynote speaker, emcee, author, and entrepreneur
  15. “Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanise our communications and make our companies more approachable.” —Ardath Albee, CEO & B2B marketing strategist,

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Content Marketing Quotes

  1. “Content Marketing is not simply a campaign or a tactic, it’s a commitment.” – Valerie Uhlir, partner at Etheral Innovations
  2. “You can’t expect to just write and have visitors come to you. That’s too passive.” –Anita Campbell, CEO of Small Business Trends
  3. “Before you create any more ‘great content,’ figure out how you are going to market it first.” –Joe Pulizzi, content marketer and strategist
  4. “Not viewing your email marketing as content is a mistake.” –Chris Baggott, CEO of Compendium
  5. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis, marketing speaker & bestselling author
  6. “Don’t build links. Build relationships.” –Rand Fishkin, founder of Moz
  7. “Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” –Robert Rose, content marketing strategist
  8. “Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” –Michael Brenner, CEO of Marketing Insider Group
  9. “Content is king, but engagement is queen, and the lady rules the house!” –Mari Smith, social media master
  10. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou, poet
  11. “We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” –Jimmy Neil Smith, Director of the International Storytelling Center
  12. “The key is, no matter what story you tell, make your buyer the hero.” –Chris Brogan, CEO of Owner Media Group
  13. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” –Jay Baer, author & inspirational marketing speaker
  14. “Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” –Roger C. Schank, CEO of Socratic Arts
  15. “Marketing is no longer about the stuff you make, but about the stories you tell.” –Seth Godin, author & marketing expert
  16. “An ad is finished only when you no longer can find a single element to remove.”—Robert Fleege, advertising expert

Copywriting Marketing Quotes

  1. “These days, people want to learn before they buy, be educated instead of pitched.” –Brian Clark
  2. “Less is more. Keeping it simple takes time and effort.” –Jeff Bullas, digital marketing influencer
  3. “Simplicity is the ultimate sophistication.” –Leonardo Da Vinci, renaissance man
  4. “Decide the effect you want to produce in your reader.” —Robert Collier, author
  5. “If you can’t explain it to a 6-year old, you don’t know it yourself.” –Albert Einstein, 72. Genius
  6. . “On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” – Brian Clark, CEO of Rainmaker Digital
  7. “Copy is a direct conversation with the consumer.”–Shirley Polykoff
  8. “The most powerful element in advertising is the truth.” –William Bernbach
  9. “I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”—Leo Burnett, founder of the Leo Burnett Group
  10. “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” –Ann Handley, head of content at MarketingProfs




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Samuel Okoruwa

My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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