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How to Promote Your Business this Christmas

A lot of business goes on during Christmas. Selling peaks at this time, as people shop for gifts and consumables and seek services to set them in good stead for the season.

But that’s not a guarantee that you’ll get more goods off your shelves or rake in more revenues in December. Unless you make the effort to attract customers, you may fail to reap from the windfall of gains that the season can bring.

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Here, we’ll take you through some things you can do to promote your business this Christmas and grow your sales.

Organize Competitions

People love freebies. They will be drawn into you if you’re offering them something for free– even if it means scaling through a couple of simple hurdles.

You can organize a Christmas-themed contest with prizes for persons who win. This provides an opportunity for the public to acquaint themselves with your business while they play to win something.

Send a Thank-You Note to Customers

Christmas presents you with a chance to appreciate your loyal customers. By sending them a nicely designed thank-you note, you keep your business within their sights and in their thoughts. This increases the chance that they’ll recommend you to their colleagues and friends who may want the type of services you provide.

You can send the note via email, and utilize email marketing software that allows you to personalize each message to your customers.

Reward Loyal Customers

Customer loyalty programs can also fit in with the mood of the holidays. You may give prizes to customers who buy certain quantities of your products or purchase them frequently.

There are a number of ways to set up this sort of program. You could either use a point-based system that allows people to accumulate points and redeem them as gifts; or deploy a tier-based system that places buyers in different levels and rewards them accordingly.

Offer Discounts on Specific Products

Who doesn’t love to pick up a bargain during the festive season?

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Selling products at a discount during the festive season could help turn a lot more traffic towards your business. It’s up to you to decide what you’ll provide at a lower price. But if you can, go for something that’s sure to catch the attention of people in your target market.

To make your promotion more appealing, consider doing a flash sale. Make particular products available at significantly reduced prices for a short period of time (say a day), and announce this via email and social media.

Decorate Your Store Front

Put up Christmas decorations at your storefront, and play some Christmas music too if you can. This isn’t just about joining in the festive atmosphere. It allows passers-by and visitors know that you’re open for Christmas shopping; people who are thinking about buying things for Christmas may instinctively pop into your location to see what you might have for them.

Provide Free Gift Wrapping

Your customers may want to use the items they buy from you as gifts for someone. You could make things easier for them by providing free gift wrapping for those items. This simple act will make them remember your business, and they will be more likely to return.

Final Words

The festive season can be a period of great wins for your business. Take advantage of it by promoting your business the right way, and you’ll generate more sales and revenues.


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Ikenna Nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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