Nigerians love to look good. They treasure nice cuts, fine hairdos, smooth clear skin, and glowing faces. And they’re willing to spend a fair bit to achieve these features for themselves.
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In 2017, they bought beauty and personal care products worth more than ₦490 billion. This includes ₦92 billion spent on skincare and another ₦40 billion splashed on fragrances and deodorants. The market for these products is growing, thanks to an expanding population of youth who are keen on maintaining an appealing physical appearance.
The needs of this market are being met by a large number of personal care brands. They range from small-time formula-mixers to formal mass-producers serving tens of thousands of customers.
One of them, Narganics, is taking a nature-inspired approach to satisfying its customers.
Narganics makes skincare items and fragrances targeted at a majority of the Nigerian populace. Their suite of products has something for everyone, from people at the lower end of the income ladder, to wealthy individuals seeking ostentatious beauty treatments.
Susan Tobor Akinooye founded Narganics in 2017. The brand arose out of her desire to provide Nigerians with natural skincare solutions that also had a premium, exotic feel. The brand name is an amalgam of the words ‘natural’ and ‘organic’. True to this label, at least 70% of its product ingredients are derived from natural sources.
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Popular products from Narganics include its black soap range, covering soaps and shower gels. Other items from its shelves are the Phoenix black soap, facial wash, shower gel, and scrub. These contain natural ingredients that are known to improve skin health.
Skin and hair elixirs are available too, as are exfoliating and moisturizing treatments. One product, the Phoenix Toner, features anti-oxidant and anti-ageing infusions. Another, the Cinnamon Mocha Latte, provides a coffee-scented body scrub.
Narganics also has fragrances for men (Velvet Oud) and women (Rose Oud and Fusion).
In 2017, Narganics launched ‘Aurum’, a gold-infused skin elixir made from a blend of anti-ageing and rejuvenating oils. The launch was a three-day pop-up event that attracted personalities in entertainment and influencers in the beauty space. Promoted as a must-have for individuals seeking an opulent skin-care experience, Aurum caught the eye of many beauty products enthusiasts.
Narganics products may be ordered on the company’s website or purchased from retail outlets in which they are stocked (particularly in Lagos and Abuja).
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