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Monday Motivation: How To Stay Relevant In The Face Of A Stiff Competition

These days, it is almost impossible to find someone who has a monopoly of trade, ideas, or niche. Virtually every trade in the world is plied by multiple people at the same time. In this case, it is often a race against time. The competition is so stiff that a blink of an eye can cost you a pound of flesh.

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However, in the midst of all these competitions, some manage to stand out. The ability to stand out from the crowd does not just happen by chance. Deliberate workings must have been put in place to achieve it. In this article, I’ll be listing out certain pointers that can help you stand out from the crowd.

Have A Plan And Act On It

No successful man or woman stumbled on their success. It doesn’t work that way. They all went through a refining process. To be relevant in your field of endeavour, you must have an actionable plan. You should have a detailed description of what you are doing, where you are at the moment, and where you intend to be. It is quite easier to draw up a plan, however, results can only emanate from that plan when you act on it.

Invest In Your Strengths

It has never been attractive to be ‘Jack of all trades, master of none’. Thus, concentrate and give a major impetus to your core. Develop every day and make sure to become an authority in your field of endeavour.

Study Your Competition

There are two types of people in competition; the winners and the losers. Certain factors give rise to both outcomes, so as one who intends to be relevant, you must study those factors that aid the winners so you can be even better and the factors that limit the losers so that it doesn’t catch you up by surprise.

Understand Your Clients

As the breaks consecutively, so do the needs of your clients evolve. You must stay alert to the dynamic nature of your clients who are human beings because change is the only constant phenomenon of humans. Questions like the What? How? and Why? should always be answered. The only constant is your consistent top-notch delivery.

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Maintain A Positive Outlook

Make sure to be a warm host to big and small clients. Transact and communicate respectfully with your customers. The cliche’, the customer is always right is still very much useful. You must be at you very best when communicating with existing customers and prospective customers.


This is the most important feature of how to stay relevant. You lose your clients when the value of your goods and services depreciates while you gain more clients when the value of your goods and services appreciates. One thing is clear, people talk. Yes, it is true that you sell your self, however, your clients sell you even faster and better.

Exploit The Power Of Social Media

Social media has made it extremely possible to reach a wide range of audience. It is also a fantastic medium to keep in touch with your clients. Though social media advertisements and promotions, businesses have been able to sell themselves more effectively. Apart from aiding visibility, it affords clients the opportunity to share concerns about products and services.

In conclusion, one does not sit idly by and expect things to pan out positively. One must be alert at all times to always notice the change in trends and market trajectory in order to latch unto the slightest of opportunities.  It is also worthy to note that the more you observe, learn, and act; the more you grow.

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Chidozie Prince Ahaneku

I am a poet. I am a moderate thinker who abhors radicalism on every front and believes that most things are relative. I am a social and political critic. I love writing, reading and international politics.

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