Ric Hassani has been on the scene for the best part of a decade in music but most industry enthusiasts only noticed him in the past weeks. Why? The National Broadcasting Commission banned his latest single that was controversially titled “Thunder Fire You”. How this is possible is not lost on anyone as that phrase is not the kind that is thrown around in friendly conversations in Nigerian Pidgin.
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What must be questioned is why the only time we hear about NBC is when they make excessive moves to ban certain pieces of film, music or outright use of certain media in the media.
It is textbook “how to blow” in Nigeria for a Nigerian artiste to piss NBC off and get a ban. It is a time-tested strategy to blow. The problem with it is that it always comes off as half-hearted and the strategy on the whole always came off as incoherent. The portion of NBC’s creed that concerns this seems to be the National Broadcasting Code Chapter 3 (General Programming Standard) where the powers of the commission are outlined with respect to essential censorship.
It not out of the ordinary that a government agency will look to regulate what goes on-air or not. But here is the trouble with most government agency’s today: they are not consistent with the times. It was always a big but controversial co-sign to have your content banned by the NBC or National Film and Video Censors Board but in today’s world, the ineffectiveness has been amplified further by the internet.
Most people consume content on the internet and censorship is firmly in the hands of the tech giants such as YouTube, Vimeo and Facebook. So where it used to cast a restrictive shadow on the work creatives do, an NBC ban is now pure publicity as it arouses curiosity. It would appear that NBC would be better served in evolving new methods of relating to the industry it was created to oversee.
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Hell, it would be better served to perform the very crux of its duties in being at the forefront of improving the broadcasting industry that is in decline in the face of the growing power of the internet. There is a paucity of good content on Nigerian television and it is not unfathomable that NBC bans are a major reason why.
As for Ric Hassani whose real name is Ikechukwu Eric Ahiazu, you cannot help but be happy for an act that has been underrated for the longest time. People like what they like but it is a truism that tastes in music are now shifting to a position where Ric is firmly positioned.
The publicity around him has been good for some time now. Most people remember him for featuring on Chike’s hit single Nakupenda but more recently he hinted at a blossoming relationship and possible engagement with veteran songstress, Waje when photos surfaced on his Instagram of the two in a loved up position.
With the new drama, Hassani’s streaming numbers have surged and at a good time too. Ric Hassani released his third studio album just last week titled ‘The Prince I Became’. An aptly titled body of work, one must say.
Ric Hassani is well-positioned as any other act to flourish even though it may happen away from the limelight. His operation as a brand is better organized than many acts and he seems prepared for whatever good will come his way.
Featured Image Source: Afrika Lyrics
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