Twitter is one of the most widely used social media platforms in Nigeria. Millions of Nigerians are active on it; businesses are represented too, as are government agencies.
The Twitterati are drawn from all walks of life, from the small-time businesswoman to the chief executive at a multinational company. Most of them are within reach.
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This means that Twitter is a great hunting ground for businesses looking to connect with their ideal customers. A lot of buying and selling goes on there; hiring happens, and deals are done.
You too can make money on Twitter. Here are some ways to achieve this.
Market Affiliate Products
Your affiliate marketing business can really take off on Twitter if your product is good and there’s a real demand for it. You may also succeed at this if you have built a fairly large following if they’re in the demographic that uses the sort of product you’re marketing.
Manage Accounts On Others’ Behalf
You can do this for individuals (especially well-known figures) and businesses (which will have an official Twitter account). They may hire you to manage their account. Often, you’ll be responsible for generating content; but it should align to the individual’s or business’s take on things.
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Sell Your Own Products
Many small businesses are taking advantage of the brand exposure that Twitter affords to reach new potential buyers for their products. You can do this too. Just be sure to make your offering unique. You may be competing against a large number of sellers on the platform, so you will have to stand out somehow. Learn how to do this here.
Instead of trying to make money on Twitter immediately, you can ask your target audience to sign up for regular content that they will find helpful. If you are providing a lot of this consistently, they will be eager to sign up—even if this means registering with their emails. This allows you to build an email list of leads who you’ll work to convert into paying customers.
Become An Influencer
Twitter influencers have a large following and higher-than-average levels of engagement. As a result, they are often paid by organizations to promote specific products and services to their followers. You can become an influencer on Twitter by building a significant following, and have businesses pay you to share something about their product to your audience.
There’s a lot of money to be made on Twitter. If you’re determined and proceed with the right strategy, you’ll make this social media platform a source of regular income for you.
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Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.