Defining your target audience is one of the most important steps you can take before you begin creating and marketing content on social media. It helps you get it right from the word go, allowing you to create laser-focused content that produces the right results.
This post will guide you in defining your target audience if you desire to find your tribe on social media.
Use Google Analytics To Gain Insights About Your Customers
Google Analytics is a free web analytic tool for tracking and analysing web traffic. It provides demographic data about your audience and the information they look for when they visit your website.
With Google Analytics, you can understand your audience based on details such as age, gender, and location. This knowledge can help you in crafting content that resonates with your audience and prompts them to engage more with your website.
Check Your Social Media Metrics
Just like a website, social media provides tools that help marketers see how well their audience engages with the content they share. By checking these analytics regularly, they can gain insights into their performance and know which areas to improve on.
Every social media channel is different, so it’s important to look at analytics across all platforms.
Check Out The Competition
Not only are your competitors targeting the same market as you, but they are also creating similar content to yours.
This easily makes them one of the best resources for finding clues about your audience. Find out who their targeting and the kind of customers they attract. Doing this may let you find a niche market area they’re overlooking.
Engage With Your Audience
With the advent of Instagram Stories and the likes, Social media has become more interactive than ever. You can leverage these tools to find out the kind of content your followers want to see.
Their response can determine what steps you take to attract more audience members and guide you in creating a buyer persona.