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Social Media Marketing Tips: How To Increase Your Organic Reach On Facebook 

 

Facebook organic reach is on the decline. In the past, it wasn’t unusual to post a Facebook post and get hundreds of clicks in no time. This is no longer the case.


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While the recommended step is to invest in paid advertising, there’s still hope for your organic posts. However, it is much harder than before.

What’s the way forward? That’s what we cover in this article.

Post At The Right Time 

Owing to the hundreds of posts that flood the Facebook timeline on a daily basis, posting at the right time is crucial to getting discovered.

The recommended timing for posting on Facebook is at least twice a day. Following this timing increases your chances of being discovered by your prospective audience. It’s also an effective way to keep your posts fresh, relevant, and consistent with the message behind your brand. While most studies agree that one post per day is optimal, with a maximum of two posts per day, it is still a good idea to test for which times of the day are most favourable for engagement.

Engage Your Audience 

Engagement is best done when you inspire your audience to react to your content by posting topics they care about. To achieve this, consider creating content around headlines that pique curiosity and interest.


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Go the extra mile by including your own twists, opinions, and facts to keep people’s attention. It is also important to respond to your audience in a timely fashion when they reach out with questions or contributions. Delayed responses can lead to a decline in social media traffic and affect you in the long run.

Host Giveaways 

Who doesn’t love giveaways? Hosting giveaways is a powerful way to get people interested in your content. There are certain steps you can take to make sure your giveaway is effective.

First, focus your giveaways on a target audience. You can do this by making your giveaways more specific rather than using items that have mass appeal such as cash.

The next step is to motivate your audience to engage with the giveaway post by providing them with an incentive. With an incentive, your audience knows that they have to show some considerable amount of engagement to win the giveaway price.

Third, promote your giveaway using both organic and inorganic modes of advertising. To increase your chances of success, consider paying for social media ads.

By following these steps you’ll be well on your way to running a successful giveaway on social media.

Featured Image Source: Financial Times


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Samuel Okoruwa

My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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