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30 Quotes About Social Media To Inspire Your Content Strategy In The New Year


As the new year progresses, here are my favourite quotes for brands on social media.

Despite its remarkable benefits, it can be challenging to adapt to the dynamic world of social media. With new algorithms, content preferences, and technology springing up every year, it can be intimidating to implement a social media strategy.

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It helps to have quotes by experts in the industry to always remind you of what’s most important when it comes to social media marketing.

Below are 30 insightful quotes about social media.

  • “Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more approachable.”
    Ardath Albee, CEO of
  • “Social media is not media. The key is to listen, engage, and build relationships.” – David Alston
  • “Engage rather than sell … Work as a co-creator, not a marketer.” – Tom H. C. Anderson, market researcher
  • “By not tweeting you’re tweeting. You’re sending a message.” – Anonymous
  • “Activate your fans, don’t just collect them like baseball cards.” – Jay Baer, Convince & Convert
  • “People want to go on the Internet and check out their friends so why not build a website that offers that? Friends, pictures, profiles, whatever you can visit, browse around, maybe it’s someone you just met at a party. I’m not talking about a dating site. I’m talking about taking the entire social experience of college and putting it online.” – Jesse Eisenberg as Mark Zuckerberg in The Social Network
  • “It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” – Amy Jo Martin, Author of  Renegades Write The Rules
  • “We get to live in a time that we get to use social media as a tool. It’s not just a face on a piece of paper, and that’s what makes you someone’s favourite model. We can have a very similar sense of humour as someone, and that’s why we’re their favourite model, or our personal style, off the runway, is why we’re their favourite.” – Gigi Hadid, Fashion Model
  • “I’m very active on social media and see the huge impact it has on engaging with fans and being able to have a voice.” – Stephen Curry, Professional Basketball Player
  • “A lot of people who are ‘social media’ stars aren’t considered to be ‘real’ stars, and people underestimate the amount of work it takes to edit and upload a video every single day and document your life like that.” – Shawn Mendes, Singer
  • “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos, CEO at
  • “Social Media puts the “public” into PR and the “market” into marketing. ” – Chris Brogan, President of New Marketing Labs,
  • “Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury, Sprouter community manager
  • “We’re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value. ” – Pete Cashmore, Founder of

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  • “Privacy is dead, and social media hold the smoking gun.” – Pete Cashmore, Mashable CEO
  • “When I hear people debate the ROI of social media? It makes me remember why so many businesses fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about short-term goals.” – Gary Vaynerchuk, CEO of VaynerMedia
  • “A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.” – Guy Kawasaki, Chief Evangelist, Canva
  • “Facebook is a discovery model platform. Its primary goal is to make the audience happy. So you’ll only get ROI if you create quality content for your audience.” – Kelly Hendrickson, Facebook Lead at HubSpot
  • “The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy birthday. They handle problems their customers have with products or service. They grow their businesses and brands by involving themselves in their own communities.” – Marsha Collier, speaker and business author
  • “You as a brand have to be completely confident about your position because you will get criticism. You will have a negative reaction. If you didn’t get a negative reaction, that means you’re standing neutral and you have no point of view. Who wants to participate in that?” – Frank Cooper, Pepsico
  • “When you say it, it’s marketing. When they say it, it’s social proof.” – Andy Crestodina
  • “Most bloggers who rise above the clutter are quite often prolific –they work hard, not just writing content but networking, engaging in Social Media and more.” – Darren Rowse,
  • “There are no magic wands, no hidden tracks, and no secret handshakes that can bring you immediate success, but with time, energy and determination you can get there.” – Darren Rowse, Professional Blogger
  • “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer, Deep Focus
  • “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott, Best-Selling Author & Speaker
  • “People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.” – Brian Solis, Principal of FutureWorks
  • “All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.” – Don Tapscott,
  • “You are what you tweet.” – Alex Tew, Monkey Inferno
  • “Social media is just a buzzword until you come up with a plan.” – Unknown
  • “Every year the Web offers up hundreds of new experimental services and ideas, and while you don’t have time to try them all if you’re able to pinpoint the applications with the most traction, your early adopter status will come with long-term rewards.” – Jennifer Van Grove, editor & social media strategist

Featured Image Source: Freepik

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My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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  1. Pingback: Social Media Roundup • Connect Nigeria

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