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4 Ways To Prevent Your Blog From Failing


Research indicates that about 60-80% of blogs are abandoned within a month of being created and few are regularly updated. This is a staggering number for such a short amount of time.

How do you prevent your blog from becoming another statistic? The internet abounds with millions of blogs, and more are started each day. Nevertheless, there has never been a better time to start a blog – blog posts are among the most shared content online.

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To ensure that your blog is not just another failure, but actually lives up to its potential, here are 4 tips you can follow.

Be Consistent

It’s common for bloggers to start a blog, publish some posts, stop after a while, and then return.

For some, they get carried away by the thrill of starting something new but are unable to stay consistent because they have no plan or strategy.

This is the fastest way to lose an audience and fail at blogging. No matter how great your content is, people will lose interest and look elsewhere if you can’t always show up with the content they crave.

Besides, blogging requires hustle. It takes time, especially in the first year, to see substantial results. However, if you show up every day and stay the course, you’ll not only sustain your blog but also succeed in getting more traffic to your site

Have A Plan In Place

Plan your blog posts months or weeks in advance. You could structure your content by assigning a theme for each month.

This will make you efficient at coming up with topics to write about every day. Without a plan, you will be less organised and lack content for your blog.

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This is a common reason why some bloggers fall out of love with their craft.

Use Your Voice

For just about any topic you want to write about, there are a thousand and one blog posts about that same topic.

This is why it’s imperative to write from your own perspective. Blogs often require a personal approach. Therefore, readers appreciate it when bloggers interject their own personality.

Tell a story through each blog post you write. This is what separates mediocre brands from successful ones.

Remember, people don’t just care about the blog posts, they also care about the person behind the posts.

Leverage Competition

Instead of feeling intimidated by successful bloggers in your niche, you can observe their methods and apply what you’ve learnt to your own blog.

Take note of what works for them and what doesn’t and come up with better, more unique and relevant content.

Another way to leverage competition is to stop by those blogs, comment on their posts, and even offer a guest post or interview.

Connect with other bloggers in your niche, so you can create opportunities for collaboration.

Remember, the success of your blog depends on how well you start. As long as you have a solid plan, a productive mindset, and a unique voice, all other things should fall in place.

Featured Image Source: Shutterstock

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My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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  1. Pingback: Monday Motivation: 20 Quotes About Learning From Failure • Connect Nigeria

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