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Ziza Digital


SME Spotlight: Ziza Digital


Ziza Digital is a digital marketing firm based in Lagos. It plans and executes online and social media campaigns for its clients, and helps them design and develop their websites.

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The work done by Ziza Digital and other companies like it is vital to the thriving of industries powered (at least partly) by digital technology. Its clients are mostly businesses looking to reach a broader audience on the web.

Founded in 2017, Ziza Digital has proven its know-how with projects it’s completed. In the time since its establishment, it has served companies in the information technology, legal, hospitality, accounting, and healthcare industries. Its portfolio of achievements continues to grow as more businesses request its help to build various aspects of their brand.

Ziza Digital’s products and services include social media marketing, content marketing, Search Engine Optimization (SEO), mobile marketing, email marketing, and Pay Per Click (PPC) advertising, and professional services marketing.

The company follows a defined process when dealing with its clients’ assignments. It begins by studying their briefs and engaging them to understand their business and goals. Next, it works with it learns from the first stage to design a strategy that can deliver on their clients’ objectives. Finally, it implements the strategy and monitors its success.

Ziza Digital’s brand development service covers brand strategy development, brand positioning and messaging, brand identity development (including the design of logos), and the development of marketing plans. It also works on rebranding projects.

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Ziza Digital focuses on making websites that are mobile responsive and Search Engine Optimized (SEO). It installs analytics to help with tracking the website’s performance and adds Call to Action (CTA) buttons that drive conversions through the site.

The company also plans, implements, and manages social media campaigns for businesses. It takes care of the whole process of delivering successful campaigns, from selecting the best platforms for brand publicity and developing content, to managing customer community relations.

Ziza Digital’s email marketing service includes the distribution of newsletters, e-letters, and purpose-driven information sharing series executed via email. There’s a mobile marketing product too, which allows clients to target their customer demography through messaging platforms, in-app display adverts, SMS marketing campaigns, and location geo-targeting.

Apart from its regular products and services, Ziza Digital organizes digital marketing training classes for people who would like to pursue a career in digital marketing. These training are conducted periodically and are announced on its website.

In less than five years, Ziza Digital has established itself as a leading digital marketing agency in Nigeria. If the traction it’s gotten in recent times is anything to go by, it could establish an even stronger presence in the country in the coming years.

Featured Image Source: Ziza Digital

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Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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