Running a restaurant requires a lot of hard work and business acumen. It’s possible to have great dishes but struggle to sell them out due to a lack of visibility. Social media is a great tool to advertise the meals you prepare and reach more customers.
Here are 4 more tips to build an online reputation for your restaurant and boost your visibility.
Use Location-Based Advertising To Your Advantage
You can specify when you want people to see your adverts by using location-based advertising, which is usually limited to a particular radius. You may target customers from specific company areas on Facebook. When a customer enters a store and is surfing Facebook, they will be shown a Facebook Ad.
Locate Your Target Market
Use social media to track down your consumers and invite them in. It’s common people for people visiting other cities to ask for restaurant recommendations on social media. You can find and identify such posts using social listening. Then you contact this person and propose your offer to him or her. As long as you have a good strategy, you can execute social listening well.
Facebook ads are one of the best things that have happened to social media marketers because they allow for extremely precise targeting (and retargeting). With these ads, you can target people within your vicinity or and even target potential customers based on their age, interests, likes, and pages they’ve followed. Facebook ads involve a whole new terrain, but they can be extremely powerful once understand how they work. Here is a post to learn more about them.
Respond To Reviews
Your reputation can make or break your restaurant brand. One bad review and a display of nonchalance on your part, and people may be turned off by the prospect of visiting your restaurant.
That’s why you should always be on the lookout for reviews left online about your restaurant. Research shows that 71% of users are more likely to recommend a company that responds swiftly to them on social media.
So, always make sure to respond fast to reviews whether they are positive or negative. If you respond to a negative review quickly enough, you may be able to remedy the problem and have the unfavourable review removed by the user.