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Social Media Marketing Tips: 4 Things You Can Do To Grow Consistently On Instagram

 

Instagram is widely recognised as the most popular social media channel. It allows small businesses to connect with their customers and promote their brands.


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Here are four techniques for increasing Instagram engagements.     

Make Your Message Consistent

Ensure the message you’re trying to send to your customers pervades every piece of material you offer. What makes them want to stick with your brand? What are the advantages of your products or services for them? When sharing content, try to address these questions. Fortunately, Instagram is a highly visual site where users are influenced by the images they encounter. Use this to your advantage by sharing attractive photographs that consistently recall your brand’s tone and message.

Become An Authority In Your Field

Your ultimate goal should be to be found wherever people are searching for relevant content. This can be accomplished by actively engaging with your followers. Respond to comments on your postings and on other social media platforms where your followers are active. Also, learn how to use hashtags to your advantage and to increase engagement.


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Provide Special Offers

If you can keep your clients active and urge them to patronise you, you’ll be able to engage them. Giving out prizes and running promotions are two methods to accomplish this. You may, for example, reward your customers by offering a prize to the first 20 individuals who like your photo. You might also hold quizzes and provide prizes to the top five winners. Not only will this encourage your customers to engage with your audience, but it will also help increase your brand exposure.

Engage The Services Of Influencers

Celebrities have a significant influence on client buying decisions and can significantly increase brand engagement. Indeed, it is for this reason that we see celebrities in a plethora of advertisements. Not every business can afford the services of well-known personalities. Thanks to the expanding number of micro-influencers on social media, however, anyone can now obtain sponsorship services at a reasonable cost. Micro-influencers are regular social media users who have a following of 1,000 to 100,000 people. They have a more committed following and drive more interaction than traditional macro-influencers.

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Samuel Okoruwa

My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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