Twitter is open terrain. On it, you can easily connect and engage with people from across Nigeria and the wider world. So it’s not unusual for non-celebrities to garner a following numbering in the thousands.
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But attracting followers there is not a walk in the park. According to data from 2020, the average number of followers for a Twitter account was 707. And 391 million accounts didn’t have followers.
If you’re a brand on Twitter, it’s important to have a sizeable following. Many people take this as a sign that you have a large audience. They may not take you seriously if your numbers on this front are low.
Here are seven things you could do to gain more followers on Twitter.
You are more likely to be found by potential followers if you tweet often than if you don’t. That’s because you’ll probably use more searched-for terms, and wind up being discovered by someone who checks for those terms. Tweeting consistently also gives the impression that you’re active. People will always choose an active account over a dormant one.
Comment On Burning Topics
Again, you’re more likely to be found if you’re tweeting about trending issues than if you are not. People who are tracking those specific trends will see your tweet along with the others that mention it. If they like your take, they may click the follow button on your bio. However, you’ll want to stick with themes that are relevant to your industry or target market, and avoid controversial topics.
Post At Peak Traffic Times
Your tweets may get more views when there are more people logged on to Twitter than less. You should be posting at high or peak traffic times if you want to achieve maximum audience engagement numbers. If you’re consistently putting out quality content at peak periods, you’ll gain a good following over time.
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Use More Visual Content
Tweets containing images are 94% more likely to be retweeted than those without one. They also get 18% more clicks, according to Buffer. Adding visuals to your tweets—whether they are pictures, videos or infographics –can help increase engagement with your tweets, and eventually drive follower numbers up.
Like And Retweet Influential Figures
Retweeting a well-known influencer’s content is an effective way to reach their audience. Just be sure that they’re also your target audience, and that their tweet is relevant to the people you want to reach.
Hashtags are a great tool for expanding your reach on Twitter. They are easy to follow and may be seen by people who track them. If you use a popular or trending hashtag, you’ll get seen by more people. Some of them may decide to follow you.
Share Your Handle Elsewhere
You can encourage your audience on other platforms to follow you on Twitter. Share your Twitter handle on Facebook or Instagram if you have a presence on those networks. Do this on your website and blog bio as well. You could gain more Twitter followers through those channels.
You could gain a lot of followers by taking the steps we have shared here. But they’ll only work if you’re posting good content. Figure this out, and you’ll find it easier to attract new followers.
Featured Image Source: Influencive
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Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.