Instagram Stories is a feature on Instagram that allows its users to share multiple photos or videos as a slideshow. These items disappear 24 hours after they are posted.
Since its introduction in 2016, Instagram Stories has become a reliable tool for people and brands to keep their followers on Instagram updated about what they’re up to. Current data suggests that the feature has more than 500 million daily users.
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If you’re trying to figure out how to make Instagram Stories work for you, here are a few tips you can use.
Make Your Stories Flow
Even if you’re not updating your followers or the public about something, you can use stories to share something they’d appreciate. That ‘something’ has to be a narrative that keeps their attention until the slideshow ends.
In other words, the images and videos you put up there should flow from one to another. They should be instantly recognizable as constituting a unified, interesting ‘story’. Simply uploading multiple unrelated images or videos isn’t good enough.
When you organize your content into an interesting whole with a single theme, you’ll likely see an increase in the number of views you get for them. That’s because people are drawn to great narratives.
Focus On Aesthetics
Instagram is big on visuals. If you’re going to win with it, your content has to be visually appealing.
This means they’ll have colours that match brilliantly and align with your brand, and images that fit the post’s theme.
By constantly utilizing your brand colours across your stories, your page will become easy to recognize. This, in turn, improves your chances of attracting more followers.
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Hashtags are powerful—if you use the right ones. Adding hashtags to your Instagram stories allows people following that hashtag to find you (and your content). If they like what they see, they may check out your page, and even give you a follow.
Post At High-Traffic Times
Your audience won’t hang around Instagram all day. Find out when they’re most likely to be on the platform, and post your content at those times. Your Instagram Insights should provide you with information about when your content receives the greatest amount of engagement.
Scheduling your posts this way will enable you to reap maximum results from your social media marketing efforts. There’s more about scheduling social media posts here.
Use Popular Content Types
What kind of content (in terms of form and theme) does your audience like? You can find out by looking at historical engagement with your Instagram Stories. Alternatively, you may check out what’s drawing in the numbers for brands similar to yours.
Use that sort of content on your Stories more frequently. This could spur a rise in the number of views you get for them.
Instagram Stories can do wonders for your personal and business brand. But it’s only effective if you use it right. Follow the tips we’ve given you here, and you’ll eventually get better metrics for your Stories.
Featured Image Source: Medium
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Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.