Times have changed. With the decline of organic reach, paid advertising has now become more necessary and profitable than ever for businesses on social media. These days, even a small amount of paid advertising can boost the reach of small businesses on Facebook.
However, before diving fully into paid advertising, one must ensure that the timing is right. Here are some of the best practices for Facebook advertising in 2020.
Focus On Organic Content First
Paid advertising has become increasingly necessary, but this does not negate the fact that content should be able to thrive organically to an extent. A great way to test how well your content can perform without paid ads is to let it run for about 24 hours. Once this time has elapsed, you should have an idea of when to incorporate paid ads in your marketing campaign.
Track Your Performance
Facebook Insights is a tool that lets you see how your posts are performing. You can use Facebook Insights to measure for your posts, page fans, and reach.
To boost your organic reach, go for ads that have the most engagement (likes, shares, and comments). Even though you would have to spend on paid ads eventually: this is a great way to kill two birds with one stone: increase organic reach while cutting cost on paid advertising.
Good ad copy should be easy to understand by just about anyone. Avoid muddling your message with complex vocabulary and instead keep it short and simple in a way that immediately tells the reader:
What you’re offering
How it benefits them
What to do next
End Your Ads With A Clear Call-To-Action
No Facebook ad is complete without a clear call-to-action. Without it, Facebook users will only see your ad but have no idea on the next step to take. Are you trying to get a lead, increase brand awareness, or sell a product? Whatever your goal, include it in your Facebook ads.
Test Your Ad Copy
It’s a good idea to test your paid ads with a little amount of money before investing fully in them. This will give you some time to identify which paid ads are performing well either as a boosted post or as an ad. Once you’ve ascertained your best-performing ads, you can start investing some money as you continue to track their performance levels.